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Daily Archives: September 8, 2010
Marketing to the Bottom of the Pyramid
Seth Godin uncharacteristically has written more than just a couple of lines in his blog tonight. Hmmm. Something is floating his boat! Read all about it here: the paradox of marketing and the “Bottom Billion”. He draws upon his work … Continue reading
Posted in Below the line, Demand, Marketing
Tagged Marketing, Seth Godin, Social enterprise
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The Double Bottom Line
Check out this video circulating about social enterprise with a case study of D.Light Design. Well articulated and presented. Social Alchemy is a social business, also known as a social enterprise. But what is in a name? All too easy … Continue reading
Training log: 8 September. Unscheduled rest (brought forward)
Decided to bring forward the rest day scheduled at the end of the week. Spent a good period of time at the gym stretching. Thanks to Fiona Parker, Deb and Paul from Ashtanga Yoga Space above the Verona Cinema, Oxford … Continue reading
Nudge
Peter Singer in his provocative book The Life You Can Change raises the phenomena of a gentle nudge to slowly help shift community trends to overcome apathy. He mentions this in relation to a culture of giving. Singer argues that … Continue reading
‘Fun Run’- Oxymoron? Go on, come and run 2.4 km for the global launch!
A friend of mine emphatically swears that the expression ‘fun run’ is a non sequitur…he claims never to have experienced a run yet that was fun. Poor soul! Join us for the Global Launch of the 10 City Bridge Run … Continue reading
Posted in Breakfast, Harbour run, Launch
Tagged Cahill Expressway, Milsons Point New South Wales, Sydney Harbour Bridge
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