Day: October 26, 2010
Africa- A Difficult Place to Do Business
Extreme poverty and business development strangely enough go hand-in-hand. Effective business development can help to replace the burden on aid, but it is by no means a silver bullet.
Writing in the Financial Times, Michael Keating last week provided a good reflection about perceptions. This picks up an idea which the Swedish statistician Hans Rosling speaks about often- that is, the term ‘developing country’ is less relevant now than it was in the past. More so, looking at continents are ‘developing’ or ‘developed’ is just plain inaccurate.
The explosive growth of commercial activity in Africa, both local and international, cannot hide the reality that the continent remains a difficult place to do business.
Africa tends to get a worse press than it deserves, much to its own business community’s frustration. No one talks about Asia as a homogenous block in business terms, lumping Myanmar in with Malaysia, or South Korea with Nepal. Africa is equally diverse. Business conditions vary widely among its 52 countries.
Understanding ‘the other’ is an important step towards the eradication of poverty from our world.
Bono: “Rockstar/Arsehole”

What should we make of Bono? Pin-Up for causes like Make Poverty History. What do you see- authenticity or dissonance?
In December U2 will bring the ludicrously ambitious U2 360º tour- described as the largest rock show of all time- to Australia. Andrew Murfett writing in the Sydney Morning Herald reports:
The numbers behind the show are mind-boggling. The tour costs about $750,000 a day to run; its stage, which weighs 390 tonnes, requires two 50 tonne cranes, 180 trucks and six chartered cargo-only 747s to transport.
Murfett goes on to write that the show’s aim- to create an intimate relationship between the band and the 90,000 people each night is regularly achieved.
“Being successful is a lot easier than being relevant” is a claim Bono makes.
Bono is remarkable. Along with U2 they have been recording music which has drawn wide acclaim since 1980 when their first album Boy was released.
Bono says an important part of his role is understanding the world his songs occupy and, if he can, attempting to help shape those issues. When U2 were in Russia for their first concert eight weeks ago, Bono had a 90-minute meeting with the President, Dmitry Medvedev. The U2 concert in Russia was controversial the next day not least for them bringing Russian dissident Yuri Shevchek on stage. Murfett writes that Bono has an unparalleled ability to parlay his profile into helping causes. Bono says:
You have to do both. You have to be able to speak with the government and also those who are the enemy of the government. That’s our gig.
So how is he regarded outside of the adoring coterie of fans who also champion his causes? “Generally it’s more ‘rockstar/arsehole’. It’s ‘Oh, that’s Bono, he’s the rockstar/arsehole'” is how Bono describes it.
I found it interesting to reflect on this after David Suzuki spoke at the Sydney Opera House on Sunday night. Different methods to achieve the same point? Consider it this way: what would the world be like without the Bono’s and Hugh Jackman’s who roam the world raising profile of these causes?
Raising awareness is a long and slow process. My mate Matt da Silva described the process as involving “Cut-through. Telling stories. Engagement. Stamina.” during the week. I though that was insightful.
Let’s give the last word to Bono:
I just like getting things done.
Participation- A Broad Overview
How will the 10 City Bridge Run play out? It is about participation, but to the extent this occurs is not up to me, but the contribution of others. Here is a broad overview of how I see the initiative taking shape.
This might seem a little wordy, but a workable framework is needed for something that is a little complex. If you see a way to simply this, or just drop stuff off the list please let me know!
While this is an overview to work from, the initiative will be taken ‘one step at a time’.
This is a creative process of inquiry. Your participation is welcome at every point.
- Observing: The 10 City Bridge Run began with observing the United Nations and the MDG, culminating at the late September New York Millennium Development Goals (MDG) High Level Plenary.
- Designing: Prior to commencing the 10 City Bridge Run, a design process will occur to optimise participation and challenge what is expected to be achieved.
- Listening: The November G20 Summit will be monitored closely to hear what decisions are being made influencing development and child mortality.
- Carrying a message: From the time the G20 commences until the conclusion of the 10 City Bridge Run a month later, the 10 City Bridge Run will officially commence in earnest with the running of 10 sub-marathons each of 24 km in 10 cities across 10 countries. Each country is a member of the G20, and each city tells a story in the narrative. Each run is representative of the 24,000 children that die every day around the world.
- Bridge Building: During the running, the intention is to collate 24,000 photographs of human bridges. We want these to be meaningful, expressive and have impact.
- Petition: After the run, the photographs of the bridges will be sent to each leader of G20 member states to express our collective appeal for action in reducing child mortality. The petition will applaud the leaders commitment to making change happen. The petition will hold the leaders to account for decisions influencing extreme poverty they make at the G20 Summit in Seoul.
- Framework: Publish a co-created list of 10 actionable items to make a difference without needing to spend money with a working title of “10 Steps to Social Alchemy”. This will provide a framework for participative engagement during 2011.
- Communication: 24,000 copies of a book with a working title of “Above the Line” containing 1,000 photographs selected from the photographs in the petition will be published and distributed to sponsors, schools and stakeholders.
- Collaboration: Throughout 2011, collaborate with others using the framework “10 Steps to Social Alchemy” and the book “Above the Line” as an inspiration for engagement and action. The focus is on partnerships and enabling change. This embraces an idea shared by Steve Killelea that reducing the emotional distance between ourselves and ‘the other’ who we do not know is the first step to removing stereotypes and achieving a peaceful world where we can begin to make a difference.
- Learning: $24,000 invested into water and sanitation directly through a selected organisation, as well as $24,000 invested into anti-malarial measures through the distribution of 10,000 mosquito nets will provide an opportunity to learn about the effectiveness of aid. How much is needed? How much is enough? Is there a point below which it is does not make a difference?
- Accountability: Holding G20 countries accountable for their actions at meetings in 2011 as well as the 4th United Nations Conference on the Least Developed Countries to be held in Turkey during June 2011.
Did you find this made sense? Clear? Too process orientated? Too complicated? Would you take a minute to give me your feedback?
Thanks for your consideration.

