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Tag Archives: Marketing
Marketing to the Bottom of the Pyramid
Seth Godin uncharacteristically has written more than just a couple of lines in his blog tonight. Hmmm. Something is floating his boat! Read all about it here: the paradox of marketing and the “Bottom Billion”. He draws upon his work … Continue reading
Posted in Below the line, Demand, Marketing
Tagged Marketing, Seth Godin, Social enterprise
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Fundraising…the answer? More aid?
A glossy brochure, a high rate of fundraising, a slick looking five-year strategic plan and vision/mission statement. Is this the answer to eradicating extreme poverty? I contend that the greatest poverty of our time is poverty of spirit, and that … Continue reading
Posted in Aid, Dan Pallotta, Fundraising
Tagged End of Poverty, Marketing, Social Capital Markets
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