Tag Archives: Marketing

Marketing to the Bottom of the Pyramid

Seth Godin uncharacteristically has written more than just a couple of lines in his blog tonight. Hmmm. Something is floating his boat! Read all about it here: the paradox of marketing and the “Bottom Billion”. He draws upon his work … Continue reading

Posted in Below the line, Demand, Marketing | Tagged , , | Leave a comment

Fundraising…the answer? More aid?

A glossy brochure, a high rate of fundraising, a slick looking five-year strategic plan and vision/mission statement. Is this the answer to eradicating extreme poverty? I contend that the greatest poverty of our time is poverty of spirit, and that … Continue reading

Posted in Aid, Dan Pallotta, Fundraising | Tagged , , | Leave a comment