Why Continue?

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IMG_3582It’s a binary choice.

Do or don’t do.

It is not a question of trying or not. That is a distraction, because the reality is that many things are exceptionally difficult for all sorts of reasons, and we must try in order to finally do.

I have felt the weighty obligation to those who have supported me to continue. My continuing is not transactional, but I am very aware of the responsibility I have to my supporters.

I suppose it might have been possible to shrug my shoulders in the past many years along this Quixotic journey and to say that I tried. I have helped crowdfund a promising book which was never delivered, and the would-be author wrote a note to say he was done trying. So I know what that feels like, that is I know what it feels like to be left with nothing.

And yes, there is risks involved in delivering a project. But I don’t think it is enough to pass this risk entirely on the consumer. In this case, I believe the consumer has every reasonable right to expect an outcome. The problem being in this case is that time has marched on a considerable distance beyond that which might have been anticipated.

So I made a choice to continue. That was a very early decision. The reason I thought it worth to continue was that the reason for championing this cause was important enough to invest my time into, even if that came at considerable inconvenience.

I have learnt an enormous amount. It has been a baptism of fire. Mostly I have learnt lessons about satisfying customer demand.

Yesterday I mentioned that I’m picking up this conversation again here in the public domain through this blog. I made a short commentary of how the satisfaction of the book ‘Life Bridge’ is progressing.

Tomorrow I’ll write more about how I see that occurring. I am well past a point of managing expectations, and appreciate that most of these have been well and truly stretched to the point of disbelief.

Suffice to say three things, especially to my supporters.

Firstly, I apologise for the delay. I appreciate that there may be some disappointment which would be understandable.

Secondly, thank you. Thank you for your earlier trust and support. I write that in full knowledge some may be disappointed in the result to date.

And thirdly, I’m continuing. I’ll deliver. Late. It’s all on me.

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