Month: February 2015
Home, And Insights Into Shame
Thursday last week I arrived home. It had been a long journey. Longer than I anticipated.
I found I was exhausted in many ways after the trip and needed some rest. ‘Rest binge’ apparently is an expression the speaker Brene Brown has used to described this sort of self-care. I didn’t send any emails. There was no writing on this site. I rested.
Ultimately, I had been successful on the journey. I achieved more than I bargained for. But things didn’t go to plan. It was messy. It was tough. It was very difficult on a personal level.
My brother’s death during the journey came at a point where I was stuck. His final words to me urged me to continue and so I did. But the difficulties on a personal level I mentioned above don’t specifically relate to the circumstances of his death.
So why was it difficult on a personal level? The answer to that question underpins my reticence to engage the media during the journey. The vulnerability I exposed myself to by undertaking this journey was intense. Mostly, I have been able to keep most of that vulnerability private. But was that the right thing to do? I think it is a Catch-22 scenario. After the event, people will applaud the courage to have been vulnerable. At the time, I feared that if I had expressed it too clearly, it would have scared too many people. Come back from the edge. Be safe. Please be normal.
In some ways, it is as though I have returned from The Hero’s Journey. You know the one, the monomyth which Joseph Campbell wrote so much about. It was heroic, but in a classic sense. There was transformation and a prize, but the rewards weren’t material. And if I am now home, then perhaps that is only to make an unmistakable Call To Adventure to you among others who might take the risk to come with us as we embark on this next journey into the unknown. It is a journey called ‘Design Forum’. And there will be challenges. Stick to your knitting, or come with us at change the world by seeing to improve child survival? Your turn to chose.
And so I am home. But first I had to complete this journey. And now I think I owe it to myself and to you to speak a little about this vulnerability. Not now. Not here in this post. Maybe a little later when I understand it better myself. Brene Brown has spoken about ‘shame’ which is perhaps the closest thing I can find to explain the flavour of this vulnerability. The video at the bottom of this post gives some insights. Listen particularly from 16:30.
Learn From Failure. Reflections On Week 1: Introduction To Human Centred Design
I want to give you the opportunity to come on this journey. “So many journeys, Matt…which particular journey are you describing now?”
This journey I am referring to is the entry point to the second phase of the 10 City Bridge Run. The journey is in 10 parts, consisting of 10 Design Forums. These Design Forum won’t be necessarily singular events. For example, the first of these Design Forum commenced earlier this month, and was focused around using a hackathon in Osaka as a case study for designing the rest of the Design Forum series. But the real work to this first Design Forum is taking place across the next seven-weeks as we ‘Design the Design Foum’ with a particular focus on the culmination of the journey in Seoul this October.
It really is not the end of the journey that is being designed. We are not focused on the trimming and bow that will wrap up the experience along the way. No, this is about everything that happens to get us to that point. Including failure. Things that we try that doing work, and that we learn from to then make a second, third, fourth, and umpteenth iteration to improdve. That is part of the design process.
Last week, hundreds of thousands of people around the world commenced the IDEO/Acumen Fund free, online, seven-week course that provides an Introduction to Human Centred Design. Among those many, many thousands are a small number of people who have chose to use this opportunity as part of the ‘Design Forum 1’ of the second phase of the 10 City Bridge Run.
For those who are new to the story, the 10 City Bridge Run is an impossible journey, or at least should have been impossible, but one I completed earlier in January this year. The reason I was able to complete it, and the reason it became possible, was because of people like you who shared the struggle in small ways. The purpose of the 10 City Bridge Run is to ask “how might we use our networks to improve the delivery of child survival?”
And so in this first journey, we are Designing the Design Foum. The Design Forum becomes a vehicle for this question about child survival. Most people just want the punchline: “come on already! Tell us how we can solve child survival!!” Well, I’m not sure we can ‘solve’ child survival because it is part of life, but we can help reduce child mortality and improve child survival. Our part will be a small part in a much larger effort. But let’s also dream big. Small parts can be important too.
The next series of posts will focus on what I am learning from the Introduction to Design Forum course, and to share these with people who can’t spare the time to join us, and importantly also to help guide those wonderful people who are sharing this journey together. Thank you for your time, and I hope it is a rich experience for you as well!
“Learning from failure” is one of the themes of the Introduction to Human Centred Design. Failure is something we don’t really like to focus on much. But let’s dwell a little about the lessons to come from failure. Field Marshall Sir William Slim famously once wrote that the lessons from failure (defeat) were more than those that came from victory.
What Did We Learn From Osaka?
HackOsaka wrapped up last night successfully, and defined an event which clearly marked out the first in a series of ten Design Forum. The first Design Forum is still underway with the conduct of a free online course which provides an Introduction to Design Thinking.
Given that Osaka was to provide an event to observe, the natural question to ask is “what did we learn?” Well, what did we learn?
Quite a lot, actually. There were many lessons that came from observing Osaka, especially in the context of having participated in a hackathon in Korea the week before.
Presently I am in transit back to Sydney, but once arriving I will upload a more detailed post with some more considered information that can be used to help in the first Design Forum which is focused on Designing the Design Forum.
And one postscript: if you have been hanging back on the sidelines, but would like to get more involved, it is not too late! You can still enrol in the Introduction to Human Centred Design course, and take as big or as small a part in helping to Design the Design Forum. We would love you to be part of the team!
Life Bridge: true voyage of discovery

The vision for the 10 City Bridge Run was ambitious. Ridiculously ambitious, but even though it is taking longer than first thought, I believe that delay is acceptable towards achieving a far better outcome and lasting legacy.
The initial concept from when it was first conceived in 2010 is unchanged. The execution has differed, but only in ways so as to improve the journey. There are three parts to that concept:
- Running 10 sub-marathons each of 24 km in 10 cities across 10 countries as a stunt to open a conversation about improving child survival (completed successfully!)
- A Design Forum to address the conversation asking “how might we use our networks to improve the delivery of child survival?” (commenced, in progress, culminating at the end of October 2015)
- A book with a working title ‘Life Bridge: the importance of connection’ which will feature 100 photos of human bridges to illustrate the importance of our connection which is necessary to both flourish and also to solve any problem
The concept for Life Bridge is simple enough. A human bridge might be a photo which would describe the importance of connection in the mind of the photographer, maybe in collaboration with the subjects. Each photo is a design project in its own right.
While the concept is simple, organising this task has taken time. It is a collaborative effort. Soon we will be underway.
I will be the first to admit that the delay in the book Life Bridge is unwelcome, but I also acknowledge that the space which has been created because of the time has helped to mature the concept defining the book. Presently, I see the curation, design and distribution all being events which will compliment and contribute towards the conversation that is unfolding through the Design Forum.
I just finished reading a book which I highly recommend by Alan Gregerman called “The Necessity of Strangers: the intriguing truth about insight, innovation and success.” He opens the book with a quote from Proust which succinctly frames the concept for Life Bridge:
“The only true voyage of discovery would not be to visit strange lands but to posses other eyes, to behold the universe through the eyes of another, of a hundred others, to behold the hundred universes that each of them holds, that each of them is.”
The 10 City Bridge Run involved a journey, and through the Design Forum we are learning to see. And not just to see, but to do.
Life Bridge will be an important book. It is a call to action for all who read it, by being stimulated by the imaginations of the holders of one hundred universes. It will be beautifully published in Korea, and present itself as a fitting coffee table book, but one with a difference. My hope is that every time anyone reads Life Bridge, it will change the world beginning with the reader.
By way of thanks, I also wanted to clarify that everyone who has contributed to this journey will receive a copy cod this book. I don’t regard your engagement as transactional, but it is the tangible thing which many have effectively pre-purchased by supporting this journey. There is no more you need to contribute to receive the book. And thank you for your patience as we uncover the alchemy to weave together these one hundred universes seen through the eyes on another.
Human Junk
Returning to Osaka, it was like coming back to visit an old friend. That’s the effect of running around a city. Long distance runners will know the feeling. The city opens up its secrets. Back streets and observations of life that pass the ordinary visitor. Osaka is a lovely city, with lovely people, a proud history and natural beauty.
It was with this in mind that I wondered what to make of the small community of people who I gathered with on Sunday morning after arriving on Saturday evening. Inside an austere hall, they greeted me warmly as I arrived. I hadn’t met them before, and someone might have been excused for thinking that there was nothing at all special about their very-ordinariness at first glance. How might they be described by others? Lonely misfits, trash, human junk, cripples. Not world beaters.
But within a few minutes, I saw a different side to them all. Warm, friendly, generous, talented. Not trash. Not junk. Gifted.
And while I had experienced the friendliness of the city on my previous visit when I ran in Osaka last October, this community showed me a hospitality I previously hadn’t recognised here.
To write anyone off as junk is more than unkind. Similarly, to think that to solve important social problems is only for those with a certain talent or income is equally as wrong. Bill and Melinda Gates have become poster idols for making change happen, but they are not unlike you or I. We are all human, and we all have the same capacity to care. Money has little to do with the equation. It is a question of commitment.
Who is invited to the Design Forum? Only the beautiful people? Just innovators, thought leaders, and forget the rest? No, there is no qualifying credentials required. Everyone is welcome.
The Design Forum is an ambitious journey of its own. It is the destination of the 10 City Bridge Run, and defines a conversation asking an important question: “how might we use our networks to improve the delivery of child survival?”
Drop in at anytime. Please bring your manners. And your imagination.
The conversation is about child survival. That is keeping children alive and flourishing past their fifth birthday. UNICEF calculates there are over 16,000 children under the age of five every day, and a high percentage those deaths occur within the first 48 hours. And we really have to ask ourselves: do these deaths really matter? Can we really be concerned? Or are these babies are just human junk and trash?
Do we care enough to act? I’m not talking about a donation to UNICEF or any other aid agency. Can we really take action to make a difference? Can you? Will you?
Dear Bill and Melinda, It’s About The Fog That I Write To You

Dear Bill and Melinda,
It’s about the fog that I write you you. Not the real fog, mind you, especially now that it is colder in the Northern Hemisphere. I know you are both busy, and need not be bothered by a trifling commentary about the weather.
Knowledge helps to lift the fog which prevents us from seeing clearly. I am particularly interested in knowledge based on the experience of others that will help improve child survival.
I applaud you both for your last two Annual Letters. The commentary and insights you provided about child survival is important. Would you please point us to five good books that might help us to know more about improving child survival?
I asked you for a recommendation of five good books in the video I recorded below in Glasgow on the Clyde River in late December last year just after I completed the eighth leg of an epic quest which I had called the 10 City Bridge Run. This involved running 10 sub-marathons each of 24 km in 10 cities across 10 countries as a stunt to open a conversation asking: “how might we use our networks to improve the delivery of child survival?”
This question of child survival will be addressed though a series of Design Forum, held in each of the cities where running took place. They begin today in Osaka, and conclude in Seoul in October. We will be exploring is question about child survival and doing what we can so that as a global community we achieve the bet you have made for the future. But we need your help.
Would you please list the five best books that have helped you both best understand child survival? We would love to read those books and also make sure others can too.
It would be great if you would join our journey by sharing with us your favourite list of five books that might help us understand child survival better. The best way to share these would be by Twitter through my address at @socialalchemy.
Thanks for your help!
Matt Jones, writing from Osaka
Osaka: Start At The Beginning
Today begins a new journey as the Design Forum for the 10 City Bridge Run formerly commences. By way of introduction and explanation, this is a welcome note to many, and also an apology of sorts for possibly failing expectations, as we embark on this epic quest.
The Design Forum follows behind the 10 City Bridge Run, a running stunt that wove a narrative through 10 cities where the discussion will take place.
We have to go back to the beginning to understand where we are now. The 10 City Bridge Run was in response to an alarming rate of child mortality painted by large, institutional aid agencies. In 2010, much publicity was given to highlighting the 2008 daily rate of child survival: an average of 24,000 child deaths per day calculated by UNICEF. Considerable money and attention was given to highlighting this figure. I thought that we should instead be asking what we could do going forwards rather than be too caught up in educating a figure from the past. So the 24K formed a figure which framed a distance I then decided to run in 10 cities as a stunt that would culminate in a central Design Forum.
It was an ambitious journey. Epic. Impossible. Impossible because I made these plans with none of the resources at hand.
Friends and family responded by contributing, crowdfunding an amount to start the journey. The deficit fell on myself which has not been insignificant.
In early January this year, after a prolonged and difficult journey, the 10 City Bridge Run was completed in the cold rain on a dark night in Manhattan.
Many friends have said that media was key. Why didn’t I have more media? Why didn’t I have any media support for that matter? And they are right. Partly, the reason for not pressing ‘send’ on documents to the media is because it was just me doing this journey. Yes, me. For all of my failings. I admit fearing the thought of standing before the media, injured, unfit, lacking resources, with no certainty except for a foolish Quixiotic quest to drive me forward. Understandably, the media would want to know the plan, not just the dream. And there was a plan, but unfunded. I couldn’t say with any certainty what would come next even within days before the event because of a lack of resources.
Along the journey, out of necessity I chose homelessness over accommodation in many cities. To abstain from meals rather than to eat. There was no money for such things. And that made speaking with media all the more difficult. The rawness of the journey, the fraught nature of this quest is what has made it epic, but they are also circumstances that scare people. Their natural response is to tell you to stop.
Even getting to Osaka has been part of that narrative. I could point to a date on a calendar easily enough, but how to organise something without resources? I’m now not so sure if that is difficult, or foolish, or both.
The Design Forum began today because it was a date that ensured I was in Osaka ahead of HackOsaka tomorrow. A gathering of innovators and entrepreneurs to look at applications of the Internet of Things (IoT). When I first met the Director for this gathering after I ran in Osaka last October, it seemed to be a clear and definable line in the sand to start a series of Desig. forum. I used the expression “to convene a ‘Part B’ to HackOsaka” during that conversation, although it wasn’t clear to him what I meant exactly, partly because of language and partly because of lack of resources that I was reluctant to share a plan that was closer to a dream than to reality.
Before we get too far into a conversation talking about child survival, I think it is first important to ask how are we to ‘Design the Design Forum’. The Osaka gathering is in a foreign language to my own, set in a foreign culture, and format (hackathon) that I had a hunch might best be used to discuss the issue of child survival. A hackathon is a preferred format to a traditional conference setting involving a plenary which leans on the panel of experts to frame the conversation. I loved how Bono referred to that type of plenary at Davos in 2012 by saying, in a conversation about child mortality, “we don’t need another talking shop”.
Additionally, today’s date is important because it is the start of a free, seven-week, online course hosted by Acumen Fund and IDEO called an Introduction to Human Centred Design. A free course about Design Thinking. That date for the course was a coincidence, but very welcome, and it is that course along with the Hackathon tomorrow here in Osaka which defines this first Design Forum beginning in Osaka.
The HackOsaka event won’t be discussing child survival, but will be an opportunity to ask questions about conducting an event. Not just questions of the organisers, but amongst ourselves. I intend to conduct a straw poll of people who are attending about child survival, but only in as much as to find a baseline of where the current ‘person on the street’ conversation is found.
The seven weeks concludes close to the entry date for the 2015 Fuller Challenge, and the culmination of this Design Forum will both be framing a plan for the future as well as making a submission to the Fuller Challenge. The Fuller Challenge is inspired by the life and work of Buckminster Fuller.
In the meantime, I have been wrestling with Google Hangouts which I can’t get the Hang Of so that I might provide an overview of the journey to date. That too is perhaps an auspicious start to the begin of this new epic quest. Auspicious and not ominous. Auspicious because it highlights that there are many things we don’t know. I can’t just dismiss the problem by say “I’ll do it on an Google Hangout”. I have to really know how to do it, which serves as an allegory for our journey to improve child survival.
Why this is relevant is not because it highlights my own failings, but because it is a question I asked a number of people in an open ended way about six-months ago where I indentified that the most immediate challenge to be solved was working on a framework for collaborative exchange. I actually think that Google Hangout is close to the solution to that question, except for the fact that it can’t be accessed in China. By identifying that there was never a response to that earlier question six months ago, it is not blaming the earlier conversation, but addresses the fact that to resolve issues we need to have intentional commitment to a solution. Which brings us back to the Design Forum.
Another reason for the Design Forum, and approaching it methodically through Design Thinking is that it helps to engage unspoken and undiscussible assumptions and opinions about child survival. In a Facebook exchange yesterday, two friends shared informed view of funding about which organisations are best, and also by contrast which are less effective, for improving child survival. It is a welcome contribution, but this conversation is less about funding and more about our most precious and under-utilised resource: each other. Our networks are our most under-utilised resources, especially when it comes to solving problems. Our networks are fuelled by passion and imagination, not money.
There are some less conventional part to this Design Forum. One such example is using our networks to strengthen a petition (both in wording and in numbers) which is addressed to Australia’s Foreign Minister, The Hon Julie Bishop MP, requesting her to be the official Champion for the Design Forum (which will point to the culmination of this conversation at the final event in Seoul this October). Another example is a request to Bill and Melinda Gates to suggest a reading list for us to read right now. There is no time for delay. This is not a nice to have.
If you disapprove about anything relating to the Design Forum, that’s fine, but let us know why. This is a conversation. We needn’t agree with everyone on everything all the time. Share your perspective, and as loudly as you would like, but please remember your manners too. We need your voice, and I for one know that I am not always right.
Thank you. Thank you for being part of this journey, even if it is just through the reading of this blog. We really need you to be part of this journey for the Design Forum to ask an important question asking: “how might we use our networks to improve the delivery of child survival?” Bring your imagination, your enthusiasm, your criticism, your passion. But please do join us. This is an important question to address, and I suggest that the point of Bill and Melinda Gates Annual Letter this year which pointed to a reduction of child mortality over the next 15 years was to inspire action, not just Facebook Likes. Welcome to the conversation.
And with that, I am delighted to announce that this epic series of Design Forum has now commenced!
Some links:
Design Thinking course. Join here or leave a message below. https://novoed.com/hcd-acumen
Petition for Julie Bishop. https://www.change.org/p/the-hon-julie-bishop-mp-champion-the-global-series-of-design-forum-to-improve-child-survival
Question for Bill and Melinda Gates (and yes, you can forward this blog as well). http://youtu.be/tkrUlCm9GFs
Connect ideas, don’t protect them. Build bridges to a better future.
Earlier this evening, my good mate Campbell reminded me of the centrality of the cafe to collaboration. Many have seen this TED Talk, but worth watching again. This post is interesting both because it sheds some light into the earlier effort that went into establishing the 10 City Bridge Run, but also now that the epic running journey has concluded it points us towards the importance of that informality of conversation found in cafes as we set about designing the Design Forum.
What are your thrust about collaboration?
This morning at Sydney Coffee Mornings meeting at Single Origin, my mate Gregg was talking about seeing ideas as networks echoing a TED Talk. That this conversation was in a cafe was not a coincidence, but only exemplified what the talk was about. Watch Steve Johnson present this TED Talk here:
Steve talks about metaphor. Coffee houses providing the incubation place for an idea.
He cautions that a lot of ideas have a slow incubation period. The falacy of the ‘Eureka!’ moment. The long hunch, as he describes it. Steve asks:
How do we allow hunches to connect with other hunches?
Another metaphor I am exploring through the 10 City Bridge Run is that of a bridge. How might we design a bridge to incubate the ideas that make a difference to extreme poverty?
Soon I start running 10 sub-marathons each of 24 km in 10 cities across 10 countries inside…
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