Month: April 2016

A Reflective Think-Piece On Resilience, Connectedness, Failure, Courage, And An Industry Of Fundraising (Annex B: After Action Review for the 9 City Bridge Run)

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Matt on Brooklyn BridgeThe 9 City Bridge Run was a global endurance challenge where Matt Jones ran nine sub-marathon distances across nine cities in five countries in the space of one month between 4 September and 5 October 2009. The cities were: San Francisco, New York, London, Oxford, Dublin, Tokyo, Alice Springs, Canberra and Sydney. A blog record of the event is at

The purpose of the event was to raise awareness of resilience and wellbeing as a counter-point in addressing the combined prevalence and stigma of depression, anxiety and suicide.

A free public forum was held at the Barnett Long Room in Circular Quay, Sydney on 26 October 2009 to culminate the awareness raising effort from the 9 City Bridge Run. The event was captured on video and is available for people to see online.

The symbolism of a bridge was used as a metaphor connecting people, communities, cities and ideas.

This After Action Review is written in the form of a personal reflective think-piece on resilience, connectedness, failure, courage and an industry of fund-raising. These are issues of social leadership affecting how we care for our people and our cities (be that defined with a local or a global perspective is entirely at the discretion of the reader) which should prompt discussions about the efficacy of fundraising and Corporate Social Responsibility programs aimed at affecting social change.

This review is written in the first-person as it is mostly of a personal nature. These comments reflect my experiences and observations, and are intended to be objective and constructive. I welcome an active process of sound ethical deliberation to explore differences of opinion, and encourage people with similar or alternate views to pursue discussion in this spirit by contacting me directly or sparking conversation via social media.

The comments in this report are personal, and shared in the interests of stimulating discussion and awareness of the importance of resilience and wellbeing. Due to their personal nature, while the report is ‘open source’ a Creative Commons Licence applies allowing redistribution with no derivatives and attribution for non-commercial use.

I wish to thank in particular the City of Sydney for making the venue available for the awareness raising talk, particularly at short notice. This showed a real commitment to the community they as a city serve, and also through their openness to more fully enable the exploring of the issue.

I especially extend thanks the three speakers for the evening, who gave freely of their time for the benefit of those who participated in the discussion:

  • Dr Tim Sharp: Chief Happiness Officer, The Happiness Institute (
  • Lyn Worsley, Clinical Psychologist and Registered Nurse, Child, Adolescent and FamilyTherapist (;
  • Professor Ian Hickie AM, Executive Director, Brian Mind Research Institute located at the University of Sydney (

Approximately 60 people attended the event with a similar number of RSVP responses showing interest however unable to attend.

A broad range of not-for-profit organisations involved in the area of community care were unable to attend but were engaged in discussion regarding the issue. These were invited to attend via a formal process as requested by the City of Sydney.

I speak for all who attended the presentations, and especially from a personal standpoint, in thanking the speakers for their responsiveness at short notice and the generousity by which they contributed to the event and discussion.

I was motivated to undertake this activity by the (unexpected) suicide of several close friends, along with the personal knowledge of chronic depression of other friends.

The genesis of this event was a conversation with two other classmates from my secondary school (Melbourne High School). Less than five years ago and over the period of three years, two other friends from our cohort at school had suicided. As it had turned out, I coincidentally had arranged to meet for dinner with the two classmates (who did not suicide) around the time of each incident. We discussed the events, and thought about what we might do in response to these deaths. It would be fair to report that we experienced a degree of frustration in exploring this issue. We knew we wanted to take action, but knowing exactly what we could do was elusive.

Noting the death of friends, I determined I was not going to be yet another voice saying that ‘I must do something’ at the wake, only to take no action except slowly forget about the experience over time.

In hindsight my efforts were well-intentioned but from a professional perspective could be described as inefficient. I pose the question: ‘Does a sub-optimal performance constitute failure when it is for the public good?

Given that all expense was met by myself in organising and the conduct of this event and that the only loss that was suffered was really by myself in a financial sense and in terms of physical and emotional exhaustion, the concept of ‘Return on Investment’ and efficiency of conduct is possibility no one’s business other than my own. I have shared it here because I think it presents important lessons for other like minded nudgers in the community from which to benefit. The sharing of these lessons and observations is in fact a continuation of my intention and the purpose of the activity.

On a positive note, speaking with staff at the Melbourne High School last year I was advised of a program for all Year 10 students recently introduced which encourages their investigation of resilience, care for others and issues of mental health. The program at the school has been successfully developed and has demonstrated a good impact in informing students. Such programs that influence change in how the issue is perceived at a young age are important.

General Overview from The Run

I found the event exhausting, both physically and emotionally. This was compounded by the great burden of time, expense and opportunity cost. During the run I felt very isolated, exacerbating the physical and emotional burden generated by the task.

There was much to improve upon in my efforts for the run. There was a considerable gap between what I had hoped to achieve and the actual outcome. Reasons as to why this was the case related to issues of time, support from a credible team, realistic planning and an underestimation of my own capacity.

Defining success became a challenging concept, and I felt tension between an expectation for fund raising with the realisation that awareness raising was of greater importance to the issue.

The Talk- 26 October 2009
The talk was organised with short notice at the insistence of a number of close friends who were also parents of teenage children and concerned at the lack of resources they could identify to support their needs when managing difficult situations involving their children’s wellbeing.

There was healthy differences in opinion in some views which were explored in conversation. I have summarised some of the key points presented without attributing comments to particular presenters. Please note that a discussion of resilience and wellbeing contains different views, and that this is a summary of conversation but not necessary does it imply these comments are either reflective or endorsed by the speakers professionally.

Key points raised included:

  • The importance of rethinking individual wellbeing, from a position of treating illness to moving ‘above the line’ where consideration of wellness is as important as moving away from illness (where ‘0’ sits ‘on the line’ and a negative figure ‘below the line’ would mark ‘illness’ and a positive figure ‘above the line’ would mark the capacity for increased richness in our lives. An experience might extend from -10 to +10, and in which case it challenges the traditional notion of psychology which treats ‘illness’ to the point of good health, but then hands off responsibility for the patient.)
  • There is a wide range of options otherwise not considered as relevant or important for treating illness/ improving resilience and wellbeing. An example of this might be found in the realm of ‘Positive Psychology’.
  • The use of different sources and new technology in making information accessible is important in exploring coping mechanisms available.
  • The metaphor of the bridge is useful in considering how communities might connect to find greater resilience.
  • There is importance in addressing and exploring the feelings of being overwhelmed and needing to find a way out. Finding someone or some organisation to do this with. The use of public spaces and design is increasingly important to enable how this might occur.
  • Being connected through ‘work’ and the importance of participation in our societies. This presented notions of a ‘retirement age’ as not something that should be regarded as necessarily how things should be, and possibly a concept that could be restrictive and unhealthy. This is not so much because of the fiscal burden of retirees on the State but more to ensure a framework of social and productive activities remain. The utility of work as contributing to our social processes and having an influence in the dynamic of relating to people.
  • The concept of a ‘resilience factor’ at an individual level, and the shared aspect of this on a social level. How this affects decisions we might make about redefining our lives.
  • Productivity Commission, as opposed to the health paradigm, and this presents the advantage of Positive Psychology.
  • The degree of connectedness matters. Healthy relationships not the numbers of connections matter.
  • Mutuality- the idea of people looking after each other. This also contributes to having and increasing options for developing resilience and coping mechanisms.

Seven Observations from the 9 City Bridge Run: activity, discussions and forum

  1. Change does happen. The work of organisations like Beyond Blue and the example of the high school program show that it is possible to address the stigma surrounding this issue.
  2. Small things people do matter. The most meaningful and rewarding discussions I had during this journey were in unexpected and somewhat intimate conversations with people I met. There was no fanfare or publicity of these conversations, but I suspect there was a high likelihood of follow-on ‘ripple effect’.
  3. Overcoming stigma is very important. For as long as the stigma remains, even well conducted fund-raising efforts will not create the social change required to affect the prevalence of this issue.
  4. Awareness raising is more important than fund raising. Ultimately, money alone will not solve this issue. Neither will ‘awareness weeks’ and publicity campaigns on their own. It requires the concern and engagement from a collective effort within the communities we are members of, which requires a change in how we see the issue.
  5. Engaging in an issue like this can be extremely exhausting. Intervention is both an ethical and pragmatic issue. It is not simply a matter of wearing a wristband or checking a box as a sign of support.
  6. Responsibility for this issue is a matter for everyone in the community, not to be ‘outsourced’ to only large organisations which can demonstrate ‘capacity’. It is both wrong and ineffective for people to assume the problem has been dealt with because a large organisation achieves successful cut-through in commercial media and messaging. This responsibility includes active engagement in public debate about the distribution of resources and design of spaces.
  7. Paradox. Our society today is so incredibly connected that there should be no reason anyone should suffer in silence in our communities. The reality however is unfortunately different.

General Comments: Observations and Reflections
The question of resilience is an important trait to be understood, appreciated and developed in our communities. I discovered that my personal reserves and default response for resilience is relatively strong due to my Army background and experience. This was described by a friend as being not entirely a positive trait at times of stress if combined with a reluctance to reach out for help and declare a sense of need. In such an instance, rather than resilience this is in fact a form of weakness.

The point of this comment is to demonstrate the complexity in the nature of resilience. The Western paradigm, particularly among males, of just ‘sucking it up and toughing it out’ is something that we should regard as weakness rather than attributing to resilience. Unless the conversation in different cultures and communities globally can explore these taboos and stigma objectively I fear that the conversation about resilience will continue to overlook the denial of strong but flawed people (often men) contrasted with the feel-good ‘outsourcing’ of real care and engagement through well- intentioned but ineffective fundraising efforts.

There are many commendable examples of community engagement in our communities. I highly regard the speakers from the Talk as sound leaders for their professional and personal commitment to making a difference. Organisations like Beyond Blue have been instrumental in leading a vanguard of tackling the problem of stigma and taboo of depression in Australian communities.

Increasingly, the conversation needs to be about ‘us’ and not ‘those out there with the problem’. The concept of community is that it is something which we are all very much part of, not an opt-in organisation where we can remain unaffected by issues that we think belong in the ‘too hard’ basket.

Sitting writing this report in Seoul (South Korea) during May 2010, I read in the Korea Times that suicide levels in Japan for 2009 exceeded 33,000 people which is an awful fact to consider. South Korea reportedly has the highest rate of suicide in the OECD.

Visiting New York in April this year I read in the New York Times that suicide and attempted suicide figures among returning military veterans in USA are endemic and are sadly symptomatic of the stigma and representative of the prevalence. This is but one professional grouping among many which has high incidence of suicide compared with societal norms. As an Australian Army veteran myself, I am aware as how much culture plays into this situation, and how ineffective publicity campaigns and awareness weeks are in making a difference to certain employment groups which statistically show a prevalence to depressive illness or suicide (such as has been recorded among lawyers and dentists).

The response in this particular report by the New York Times saw the military commander issue a directive that such behaviour (suicide) must stop as it is bad for morale. As comical as that might sound, are some publicity campaigns any better or more effective?

Recently in Newark (New Jersey) during April 2010, I was informed of the statistic that the leading cause of death among a demographic of young African American males is homicide. If in Australia for the same demographic the leading cause of death is suicide, then this presents a tragic commentary on the society both we in Australia and America live within, and should challenge us to re-examine the concept of resilience of community and ‘mateship’ which we are all so proud to celebrate.

Especially so during a time when so much fundraising effort goes toward addressing ‘global poverty’ using the promotion of data such as the 21,000 children under the age of five dying every day from preventable illness caused from exposure to extreme poverty. Sadly, the unseen reflection this holds for our communities is the immense ‘poverty of spirit’ which is so insidious in large cities. More so, this poverty of spirit is ironically often to be found within wealthy enclaves in our communities. People have sometimes joked with me about the irony that New York can be the loneliest city in the world in which to live…

Aside from the personal grievance that suicide creates for the families and friends of those Australians affected, in considering a response to the problem of ‘global poverty’ an economists perspective might identify the inefficient loss of a scarce resource, namely bright-minded, able-bodied youth who could otherwise be so much better engaged to influence those in real need across the globe.

How incredibly sad it is that in our society of accessibility today there can be any problem worth killing yourself over at such a young age.

The prevalence of this issue is outrageous, and tragically remains muffled by the stigma with which the taboo is accompanied.


The conduct of this run was an idea I had been sitting on for over a two year period. A window of opportunity arose in terms of my physical ability to undertake the event and time to commit to the activity prompted by the suicide of a friend. The impact of illness and injury during my lead-up training made me less certain about making public statements about the task ahead as I has no evidence other than personal determination to suggest that I would be able to complete the run.

Observing decision making
The activity itself was something of a difficult nature and tested me fully, often leading me to appreciate small decisions about conduct as big ethical decisions relating to the integrity of the event. (For example, at the far point in a run around the Thames: would I just stop and catch a bus home? Did it really matter as no one was watching and no one was recording what I was doing? Was there a point at which the act of attempting the feat was enough? Did it matter whether I finished each city run or not? At different times I questioned the significance of my actions as there seemed to be no interest or monitoring from the Foundation for whom the money was being raised. This made me question for whom was I doing this, and did my efforts really matter?)

The event became intensely personal.
The run ironically turned out to be an unintended exercise of active experiential learning revealing a situation analogous with the nature of depression as was described by friends who confided to me the nature of their chronic illness before and during the activity. The correlation with an experience of depression is perhaps best summarised in three broad areas:

  • The event, like depression, came at significant cost- physically, emotionally, financially, professionally.
  • Little choice over the timing- I commenced the event on a particular date, however due to an unrelated elbow injury leading up to the run, I was not optimally prepared physically. I did gain my doctors clearance before commencing the event, although this came with some reservation and advice of caution. As such, particularly after the third leg of the challenge I found that despite being committed to the task my body was increasingly physically unprepared for the demands which I was asking of it. Friends speaking about their experiences with chronic depression have indicated that all the positive thinking in the world is not enough to combat the deadening malaise which the condition presents.
  • The effects of what I was doing were unseen by those around me. For whatever reason (I have identified the reasons, however they are unimportant to this observation in a relative sense) I failed to generate the necessary level of institutional support, media interest and meaningful social media following to create a strong signature of my activities. By the end of the event I felt like I had been running ‘Forrest-Gump-like’ and questioned myself at length the worth of my effort. Friends have spoken about the extra difficulty created by depression aside from its stigma due to its unseen nature. Everything appears ‘normal’ from the outside.

Lessons learnt: Resilience and wellbeing framework
I developed a framework for improving resilience and wellbeing during the course of the event involving four key actions:

  • Increasing options available
  • Mitigating feelings of being overwhelmed
  • Avoiding disconnection/ disconnectedness
  • Developing a rational approach to responsibility for one’s own situation (feelings and thoughts)

That it took me close to six months to complete this relatively simple After Action Review is perhaps evidence that I myself did not manage my own personal resilience and wellbeing in this situation well. I observed that knowledge is useless unless it is applied, and support networks are redundant unless utilised. Similarly ‘brand’ of a large organisation involved in addressing issues of mental health is a meaningless commodity to someone in need.

I did see my doctor on arrival back in Australia due to exhaustion, and perhaps erroneously this was the only counseling I received as a form of debrief from this experience, contrary to his professional advice and recommendation. Again this is at odds with managing the framework which I had developed. The reluctance of people to confront this issue due to the stigma attached is totally underestimated in our communities. The assumption that someone who is need from depressive illnesses will look after themselves because they are known as capable, strong or responsible is entirely flawed. Be it the bravado of a male culture in Western societies or the ‘face’ culture of Asian societies, the stigma which exists holds great influence making this issue of great taboo. We need to be more caring in the way we respond to others in our communities, which applies to those we don’t know as much as those who we know as friends, family and work colleagues.

Resilience ought to be something we understand as:

  • Characteristic of our communities
  • An ethical response that goes beyond the consideration of ‘what ought I to do?’ to ‘what ought we to do?’
  • Openness to a broader range of ethical questions affecting the engagement within communities of ‘how ought we to live better (more fulfilling) lives?’

An understanding of resilience and wellbeing should go beyond discrete sponsored programs and initiatives and have a greater impact when developing and shaping policy in any organisation, be that government, business or community group.

Planning and organisation- seeds of failure?
There were significant weaknesses in my planning, capacity and estimation of the project itself. While tactically these were perhaps areas of ‘failure’, I have questioned myself at great length as to whether did these define the event as unsuccessful. Certainly in a sense of the amount of money raised, if this was the sole measure of the success of the event then the experience may be regarded as a failure.

As all expenses were met by myself, I found there was no external accountability during the conduct of the run. All donations were paid directly to the supported Foundation by donors so I had no influence or visibility over that effort.

Shortly before commencing the run a number of events influenced my thinking to suggest that the awareness raised was of greater importance that the amount of funds raised. Conversations I had along with the encouragement from people I met during the run made the event meaningful and confirmed the importance of awareness raising. There is a relationship between the contribution of donations and awareness raising, and also the receipt of funds by an organisation and their ability to subsequently raise awareness. The reality is also that an enormous amount of money has been raised over the last decade for this issue. Fund raising should be seen as important but by no means the solution to the issue. I note that the ability to pursue meaningful scientific research can be directly impacted by access to funding.

In the case of the purpose of the activity the 9 City Bridge Run, greater clarity of a narrow and sharper focus was required. This is one point for consideration in awareness raising campaigns that ought to be noted.

If the only measure of success is the amount of funds raised this presents a disappointingly uninspired and limited view of non-financial benefits of such campaigns which can be efficaciously achieved in partnership through meaningful engagement with others, the simple act of conversation and the leveraging of (social and traditional) media campaigns.

I am not a professional fundraiser or sponsorship broker, nor do I particularly want to become such. I did feel during the preparation and conduct of the event unspoken pressure from others that maybe I was ‘doing it for the money’. Even when asking for assistance in organising venues I sensed some suspicion around my motivation. This skepticism is reasonable to expect given the professional focus which surrounds fund raising and Corporate Social Responsibility in supporting the ‘not-for- profit’ world. Has an industry been created which has turned cause-related fundraising into a profession, albeit one with no guiding ethical principles? The need for revenue is well documented as creating a tension in not-for-profit organisations falling victim to becoming too focused around the function of fundraising as an industry rather than a vehicle for making social change possible.

Defining success
On a positive note, the message I sought to advance was through the metaphor of a bridge and the connection of people, communities, cities and ideas. Before I commenced this activity I realised that these would be empty words unless I first demonstrated my commitment to this message. Consequently, during the course of the run I contacted and spoke with my father who until then I had been out of contact with for several years. If this was the only productive outcome from my efforts, I would consider on the strength of this alone for all the cost and burden that the exercise was successful.

Some situations within families can be difficult, but I learnt to appreciate that personal grievances are useless. For a country that prides itself on values of ‘mateship’, I have discovered anecdotally that there is a surprising amount of disconnection within extended families among my wider circle of friends. I would suggest it is at best incongruent and possibly hypocritical for Australians to on one hand profess mateship, and on the other harbour distance and unresolved grudges within families. I recognise this is not true of all Australian families. The point I am wanting to make is that families themselves ought to be places where people can seek support on issues of a difficult nature. Similarly, circles of friendship should take on this burden of responsibility for support that often is not possible to achieve through engagement in families due to strained relationships and tensions.

The emerging culture of citizen-community networks is encouraging as it focuses on relationships between people who share a similar sense of ‘community’. For example, many of my friends find this through regular weekly coffee meet-ups. I contrast this with an anecdotal observation of the tendency for (large) organisations dealing with supporting mental health issues to sometimes get lost in a culture of statistics and ‘brand’ when the very immediate and personal needs which might not make such a great media story are arguably more important. During the run as I had more time to consider this phenomenon I became concerned whether fund raising efforts were supporting cause related campaigns for social change, or bizarrely this has become a relationship where cause related campaigns are supporting fund raising efforts and Corporate Social Responsibility programs. I suspect this might be the case in a culture that too readily responds to ‘philanthropy’ and ‘brand’ as the champions of addressing problems in our society. I argue we should re-examine these motivations away from recognition and celebrity to be more based on the concept of ‘servant leadership’ (after Greenleaf) and care for ‘the other’ in a true spirit of philanthropy, mateship and social responsibility.

What is important? Examining the relationship with the supported Foundation

I encountered task avoidance on a personal level which challenged how I regarded what was important in conducting the activity. The relationship with the supported Foundation was based around an objective of raise funding. Early into the process I became aware that awareness raising was of a greater importance to what I was seeking to achieve (and also to meet the objectives of the Foundation for who the funds were being raised). In this regard the relationship was more focused on process for donation of money, rather than richness of conversation, which was an irony given the intended focus on building bridges and the espoused values of the supported Foundation. If I had the capacity during the running activity for greater adaptive reflection on three issues of connectedness, mutuality and redefinition then this might have generated more of a positive outcome influencing what was regarded as important.

Similarly, the question of ‘what is important?’ leads to task avoidance in our communities through the act of fund raising for the organisations that ‘do the work’. Passage of money is often seen as the means of contribution, or the means of public gathering to signify the importance of the issue itself. After the gathering, the festival, the rock concert is over, people return to the routine of their lives slowly over time, even though in most instances the situation the cause sought to address continues unabated. Just as this is the situation which has ben experienced with global poverty over the last few decades, is this the trend that we should expect with mental health and suicide in our communities? What are we prepared to change in order to make this different?

Bridge building between people is of greater importance than clever marketing campaigns.
This is a serious issue too important to be left to big brand campaign strategies for issue-related cause marketing to generate increased fundraising revenues. Good intentions from within government and corporate responsibility fall short. The bottom line is that as communities, comprising of citizens, civil society, businesses, academia and governments, together we need to talk more.

Obtaining approval to act as a fund raiser from the supported Foundation took months longer than I had anticipated. Rather than speak with people for sponsorship and promote the event in the intervening period, I decided to wait for approval which may been the wrong thing to do on my account.

At the conclusion of the running activity I had learnt more about the leave policies of the Foundation that was being supported than of the actual work they provide. I sensed that their interest in what I was doing only extended as far as being part of a fund raising machine. The level of support or interest in my welfare while running was negligible, if present at all. Since returning to Australia from the running activity over seven months ago, the Foundation has not contacted me by any way of debrief. I believe the anticipated target of money was not achieved (the full amount is unknown because I have not been contacted by the Foundation).

Fund raising and philanthropy

I did not see my actions as simply ‘raising cash’ for no clear objective. Certainly I wanted my efforts to be more about than the dollar figure raised. Early on into the event it was unclear to me how the benefit of funds raised would be used to a productive purpose other than creating websites and pamphlets for the supported organisation. I failed to see the direct benefit of these activities in promoting the intention and purpose of the run. While surveys into ‘brand recognition’ so often promoted by large organisations and Corporate Social Responsibility programs might be interesting data for fund raisers, they do not mirror the reality of anecdotal evidence gained by myself in talking with concerned parents of ‘at-risk’ teenage children.

My outlook in this regard was influenced by my experience through my previous extensive service as an Australian Army Officer. This included encounters with ‘unseen’ neglected and dilapidated Indigenous communities in Central Australia during the late 1980‘s, and deployment on Active Service in East Timor seeing the often wasted efforts of a number of inefficient charity projects aside good examples of well run government and charity interventions. Additionally later responsibilities as Desk Officer standing up and managing Australian Army response to the 2004 Aceh Tsunami relief effort showed the incredible power of media and the ‘fund raising industry’ to reap focused attention and financial contributions globally. The level of accountability following such efforts is often overlooked, along with less glamorous, unaddressed, longer-term, systemic issues which fail to have the capacity to ‘sell’ themselves. In these circumstances I witnessed the incredible power of mobilising brand, but often with disturbingly very little real impact on the ground to boast about other than a handful of photographs and well conducted fund raising efforts.

In the past I have personally encountered a parochial characteristic of the philanthropic community in Australia which I can only describe as ‘uncharitable’. In 2008 I set out to conduct a similar endurance event running around Sydney Harbour. On making a courtesy call to the organiser of a charity which shared a similar concept, was told bizarrely that I couldn’t just ‘call a sandwich a hamburger and make it into McDonald’s’, and that as a result of their intensive investment in brand I was not welcome to interfere with the brand recognition they had created. In 2008 I made no effort to undertake an endurance challenge as I was advised that if I pursued my activities that I would be sued, despite intending to act solely in the interests of another charity. This type of philanthropic spirit is sadly not unique.

The Weak Signal- whose responsibility?

A bureaucracy has only a finite capacity of resources and using the bigger brands to address cause- related issues is perhaps a sound measure of ‘quality control and trust’. If only the big brands get attention, the ‘weak signal’ gets missed. Metaphorically, this is relevant given the focus on prevalence and stigma of depression, anxiety and suicide. As these things are such insidious aspects of human behaviour they will usually be broadcast by ‘weak signals’ or dysfunctional behaviour (such as anger in males).

Managing engagement and debriefing- Organisational response to community requests
Rather than a yes/no response from government/Corporate Social Responsibility departments to requests/ideas submitted from weak signals in the community perhaps a better response would be lean towards ‘no’ but with an opportunity to debrief the issue in minor detail. This might provide greater opportunity to focus clarity on emergent ideas which serves to nurture and benefit a culture of innovation.

One aspect of this conversation about depression, anxiety and suicide which goes wanting is the process by which we manage the process of ‘debriefing’. This should often be an extension of our own duty of care, but more often than not should be a responsibility to our immediate community as caring citizens. Having a conversation about suicide is so difficult alone due to the range of obstacles and stigma- what resources exist and how do we care for each other within our communities for people who do attempt suicide unsuccessfully to pick up the pieces and make a meaningful and productive contribution with their life? If the answer is simply to leave it to professional counseling I believe that is flawed and ineffective. Aside from lacking sufficient resources for professional counseling to address this need, as it is such a stigma, how should we as a community respond? Again this raises the question of how can we better monitor the broadcast ‘weak signal’?

Courage, Complexity and Innovation
One question I have considered at length following this activity has remained: ‘Was I foolish to undertake this endeavour given the cost involved, the level of organisation and estimation of the task?

This question maybe relates to a virtue of courage. The courage to say ‘no’ to expectation, especially the expectations which we impose on ourselves.

I believe this is a relevant question, and while of a personal nature (and somewhat embarrasing to share in this document), is appropriate because it examines the desire of other individuals who are wanting to engage in such activity. The lessons I learnt in terms of preparedness, clarity, and resources should be made accessible to others to help them in preparing for an event and count the cost before they begin.

That is to say to those with an idea or ambition for some undertaking: ‘So you have an idea? Great- have you the right team and clarity of your objectives? Is there a credible strategy you can identify toward making social change? Are you prepared to delay your plans further until you are confident the time is ready for you to move on?’ A community that is prepared to take the time to honestly appraise these questions will develop a more fruitful and robust basis for innovation.

My experience of running and attempting to make a difference in this regard shows how complex this situation is, and how difficult it can be for individuals to make a difference.

Joining together in some collective actions- again the values of connectedness and mutuality- would seem to have great benefit in this regard. I would add the value of courage- more accurately described as ‘institutional courage’- to take the risk of fostering this conversation on a meaningful level.

This is far easier said than achieved, considering the many other completing demands of corporate responsibility, personal levels of productivity and pressing problems across the world, be that relating to the environment, poverty or recognition of minority groups.

Looking back at the event for all of its flaws, I undertook it in response to the experience of a friend. The talk I took on at the insistence of friends whose children gave them cause for concern. I believe the execution had much room for improvement, but was always conducted with good intention.

My aim now is for this not to be a wasted effort, to ensure I learn from the experience, and that others also are able to learn and improve on their ability to make a difference.


Caring For Our People and Our Cities (Annex A: Executive Summary for 9 City Bridge Run After Action Review)

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Sydney Harbour Bridge
Sydney Harbour Bridge

The 9 City Bridge Run was a global endurance challenge where Matt Jones ran nine sub-marathon distances across nine cities in five countries in the space of one month between 4 September and 5 October 2009. The cities were: San Francisco, New York, London, Oxford, Dublin, Tokyo, Alice Springs, Canberra and Sydney. A blog record of the event is at

The purpose of the event was to raise awareness of resilience and wellbeing as a counter-point in addressing the combined prevalence and stigma of depression, anxiety and suicide.

A free public forum was held at the Barnett Long Room in Circular Quay, Sydney on 26 October 2009 to culminate the awareness raising effort from the 9 City Bridge Run. The event was captured on video and is available for people to see online.

The symbolism of a bridge was used as a metaphor connecting people, communities, cities and ideas.

This After Action Review is written in the form of a personal reflective think-piece on resilience, connectedness, failure, courage and an industry of fund-raising. These are issues of social leadership affecting how we care for our people and our cities (be that defined with a local or a global perspective is entirely at the discretion of the reader) which should prompt discussions about the efficacy of fundraising and Corporate Social Responsibility programs aimed at affecting social change.

The reluctance of people to confront this issue due to the stigma attached is totally underestimated in our communities.

We need to be more caring in the way we respond to others in our communities, which applies to those we don’t know as much as those who we know as friends, family and work colleagues.

An understanding of resilience and wellbeing should go beyond discrete sponsored programs and initiatives and have a greater impact when developing and shaping policy in any organisation, be that government, business or community group.

Families themselves ought to be places where people can seek support on issues of a difficult nature. Similarly, circles of friendship should take on this burden of responsibility for support that often is not possible to achieve through engagement in families due to strained relationships and tensions.

I argue we should re-examine motivations away from recognition and celebrity to be more based on the concept of ‘servant leadership’ (after Greenleaf) and care for ‘the other’ in the true spirit of philanthropy, mateship and social responsibility.

Bridge building between people is of greater importance than clever marketing campaigns.

How incredibly sad it is that in our society of accessibility today there can be any problem worth killing yourself over at such a young age. The prevalence of this issue is outrageous, and tragically remains muffled by the stigma with which the taboo is accompanied.

A Choice: Failure Or Learning (Chapter 10)

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IMG_1861I completed the running phase of the 9 City Bridge Run in Sydney which was the final leg of nine cities. I was exhausted, in every respect. Physically, financially, but mostly emotionally. I had taken some hits, and still knew I hadn’t come anywhere near close to making any impact of importance.

I was stunned at how badly I had executed. Lacking sophistication is part of the journey. It is always tempting to look at the finished product of superstars only to think that they had always been like that. Few people are so good that they never had room for improvement. Trying to define a linear path for any epic endeavour is almost impossible because of the likely and necessary interference from resistance and serendipity. The vision you possess must be robust and resilient, but how you get to your objective will be influenced by factors which at the beginning you cannot know.

Such journeys can be cringeworthy in hindsight because they are so lumpy. The early stages of trying anything are never as polished as when endeavours mature. But don’t forget that even children in their innocence are known for their beauty. So can we agree right now to no longer be embarrassed at the less than glamorous moments during our own growth, but to embrace the journey and all that it brings.

The worst part looking back on the 9 City Bridge Run was the absence of engagement with others compared to what I knew to have been possible. I had travelled across the globe on a mission to address one of the most pressing social issues facing society today, and how deeply had I engaged? I knew people were willing to help, and I knew people cared. But unless they are given a chance to participate, how can they know?

While I was away, I remember speaking with some of my friends who I was working on a volunteer project with back in Sydney. At the end of one of our teleconference we had for that the project, they signed off saying: “have a good vacation!” Even those looking from the outside who I knew reasonably well had no idea of what I was doing. Combined with the disappointing input I had received from the organisation I at first had set out to support, I ended up feeling sheepish about sharing what I was doing. I had started a blog, but didn’t know enough about the interwebs to really know how to share it. In this regard, the journey had began badly and gradually worsened with every day that passed.

At the conclusion of this quest, I had a wealth of knowledge from my reflections and reading along the way that I knew to be worth sharing. But because of the dismal performance of my attempt to create a noteworthy stunt, I felt embarrassed about sharing this. It took me many months until I was able to document my reflections into a discussion paper, and then to share this at a public forum in Sydney.

All of this was essentially my fault. There was no one else to blame.

Take some time to read the After Action Review which I wrote after this experience. It is enclosed as an Annex to the book. Click the hyperlink to read the Executive Summary or the full After Action Review.

There was a public forum in the end, and it was hosted with the help of many people with some great speakers. But what if everything I touched had turned to gold, and the endeavour was a sequence of stage-managed perfection? I believe that is the risk of getting things right. There is value in experiencing the rawness of having to push through. As terrible as the experience was, it has brought me to this point now where I am glad to be sitting in front on the keyboard writing these reflections for you.

At every moment, no matter how bad what came before or the situation you are faced with at that time, we have a choice. Not only do we have a choice, but we are the only people who are able to make that choice. It is our choice. We can make that choice in collaboration or consultation with others, but we must be responsible for our part in that decision.

This is a critically important point. I later came to realise that too many people outsource this responsibility to the weight of cause-related marketing programs. We are suckers for the institution, and the institutions are counting on that being the case. This doesn’t mean that institutions are bad. It just means that we need to remain vigilant and aware of the preciousness of our own autonomy in making up our mind.

The reason this is so important on a personal level is that this is the threshold through which we turn at a signpost in a direction of either growth through learning or defeat through being crushed by failure.

Backswing comes into the equation when we forfeit our responsibility, or we are too embarrassed by what we regard as a worthless performance that we chose not to share our opinions with others.

We need to get over our selves. Failure is part of life, and part of the process for improving.

Reconnecting. The Ripples From Building One Bridge (Chapter 9)

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IMG_3589How can I reconcile such a contradiction that the 9 City Bridge Run was both a journey of misadventure, and at the same time a worthwhile endeavour? I described in the last chapter the difficult nature of the journey, but also alluded to the benefit gained. Sounds incongruent? My explanation might seem to be an effort to salvage some value in what was an nothing more than a ridiculously expensive wasted opportunity, but this is not the case at all.

The idea behind the 9 City Bridge Run grew out of the intention I had for the 7 x 7 City Bridge Run. Both events were underpinned by a journey that was about building bridges.

I instinctively I knew that building bridges was important. But I also was aware that there had to be more substance than a simply reciting a trite slogan. We all know that building bridges between different people is important, but that doesn’t mean that it is something that comes easily. My sense was that the expression “building bridges” is often used as a feel-good sound bite by politicians and business leaders alike. It is also now commonplace as a central slogan for many community activities, and for good reason. Without meaning to sound like a hard-bitten cynic, meaningful action must trump idealism. Words alone are not enough.

What does it mean to build a bridge? We are all familiar with bridges. We cross them every day without so much as a moment’s thought. Every bridge has some basic components: a span extending across one or more supports, which need to be grounded upon a stable foundation. I’m not an engineer, but it seems to me that a bridge consists of these three elements: span, support, foundation. How these three components are designed will depend on the location, the technology available, a sense of aesthetic and ambition by the building team.

A bridge joins up people who were separated, or removes the need to negotiate an obstacle. A bridge might also be a time saving device by creating a path for mobility which bypasses clutter and and competing traffic flows that otherwise might hamper the smooth direction of travel.

Building a bridge can be dangerous. How many times have we read on the news about bridges that collapse resulting in the death of workers?

A bridge can take time to build. It almost certainly requires planning, along also the approval of stakeholders on either side of the bridge and those who will access the bridge itself.

Opening of the bridge is worthy of some form of celebration and acknowledgement. And after the bridge is operational, it needs maintenance.

I embraced the expression building bridges to refer to the conversations that I assumed would inevitably follow from conducting the running stunt. I believed that these would lead to a deeper connection across communities to bring people with resources into the orbit of people who needed their support, or vice versa.

Here, I want to talk about one bridge that was built as a result of the 9 City Bridge Run, which was perhaps the most important bridge that came out of this whole endeavour described in this book. Because of this bridge, all of the hardship, fatigue and expense that I experienced was mitigated. It didn’t make the privation I encountered any easier, but it did mean that it was not a wasted effort. This bridge was never intended to be an objective of this quest, but it has infused it with a sense of purpose.

This ripples created by the building of this particular bridge were significant, and in fact singularly allowed the 10 City Bridge Run to occur. In fact, without this bridge this story would never have been told. It was this bridge alone that ensured this journey was not an entirely redundant waste.

The bridge I am referring to was built between my father and I. The reasons why reconnection was necessary aren’t important for discussion in this book. Suffice to say that we reconnected during the 9 City Bridge Run after a lengthy period of time where there was little contact between each other.

There is a parable told in a famous book about one of two son’s who takes his inheritance from his father while his father is still living. The ancient story brilliantly told in such a way that the context can be understood in any culture. The story sees the son acting with the ultimate disrespect by claiming his inheritance during the lifetime of his father. The son blows all of the money from his inheritance on wine, women and song. He knows that his father is a rich man. He seeks to return to his father and beg for his father to take him into his employment as one of his servants. The son figures that while he would be excommunicated from the family, he would at least be in bearable living conditions. As he approached his father’s estate, his father who had been waiting in anticipation in the hope of his return one day saw the son before he arrived at the estate. It is a wonderful story about reconnecting, and the story goes further to examine the attitudes of other people who are involved in the return of the son into the care of his father. This parable ends by examining the social implications of the son’s return, and beyond that doesn’t continue as a story.

A parable is a parable, and on one level is simply a literary device used to illustrate a point in a given narrative. It well might be a completely fictional story, but is one we as humans can well relate.

The point of the bridge that was built between my father and I is that the ripples continue to extend through both of our lives. The utility of this bridge is extends far beyond the relationship between him and I. Those ripples from the action of building this bridge have also now touched your life, at the very least because you are reading this page. Bridging is an incredibly powerful act, and should never be underestimated. We can’t see the lifetime value of this action at the beginning.

That bridge was built in 2009. Neither my father nor myself knew that at the end of 2015 we would travel together to a place we used to go camping as a family when my brother and I were children. The three of us returned together on this occasion, my father, my brother and I. It was a beautiful day, even though a bittersweet excursion. My father and I were carrying the cremated ashes of my brother who had died during the time I was completing the 10 City Bridge Run. My brother’s last words to me that gave me the necessary inspiration to continue this running journey until completion. But none of that would have mattered if my father and I weren’t on talking terms because of the absence of a bridge.

A Tale Of 9 Cities (Chapter 8)

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Bridge in fog
Bridge in fog- hard to see the far bank

Looking back now, I can see the idea behind the 9 City Bridge Run was brilliant, but while it might have been brilliant, the execution was terrible.

Let me rephrase that: the intention was sound, but with an absence of supporting strategy. Of course, I knew I needed promotion, I knew I needed to connect with an engaged community, I knew I needed a channel for communication across the appropriate medium, and I also knew I needed a tangible means of engagement by others who wanted to get involved. And while I knew all of this, how much of this did I execute well, if at all? If I can be completely honest in my appraisal of my performance, I would have scored highly for the intention, and  maybe with a few additional points added for encouragement, but a big fat zero would be awarded for execution.

This book is more than a narrative of my travel journal. The methodology is to use active learning to highlight a concept I have called Backswing. I undertook an endeavour, which even though it has been underway for several years remains incomplete and a work in progress. Enough distance has been travelled for me now to have a sense of perspective of how to learn from what took place. A lot happens inside the space of a decade, and my aim is not to include every event within these 100 chapters, but rather to construct a framework through which I can help you identify, explore, understand and embrace this concept of Backswing.

If you are reading this on my blog, it is likely that this sentence will be removed before this is published as a book at the end of June 2016. The purpose of pushing out these chapters as blog posts is to solicit feedback and invite your participation in the creation of this book. I expect that 50 or 60 of the chapters will be published by the end of May at which time the entire book will have been completed in draft. My intention is to self-publish the book in New York at an independent bookstore in the Lower East Side of New York where they have a publishing machine inside the store. I’m guessing I will do an initial run of a limited number of copies, and then look to republish.

What is worth noting is that my sense of execution now is considerably more evolved that what it was in 2009. It is not as though in 2009 I was an idiot with no experience of planning or execution. I had a wealth of experience by then from a previous life as an Australian Army Officer. For a range of reasons, some personal and many completely unrelated to the endeavour itself, the level of difficulty had been raised to a difficulty which I was not completely prepared. That is life. Often, things are not exactly as we would like them to be, but there is little choice except to crack on.

These first 30 chapters will set a construct for understanding Backswing as a concept. This will be examined with a little more scrutiny in the following 30 chapters in terms of how it was specifically applied to the journey that became known as the 10 City Bridge Run. The next 30 chapters will deconstruct the Backswing concept more fully as a practitioners guide, and with the final ten chapters summarising what Backswing means for us as a concept.

I made plenty of mistakes along the way of this journey. It was always motivated with the best of intentions, and as you can read in the earlier chapters, it was done responding to the hardship experienced by others. Some of the decisions I made were laced with stupidity. Self-funding the entire journey for the 9 City Bridge Run was perhaps one of those decisions.

“Was it worth it?” One perspective would be that it was a complete waste of time and money, however that would not be entirely true. Even mistakes have their value. They might not be pretty, but there is value if we are able to learn from them. The question is how much cost can we bear before the value is diminished by unacceptable losses that we can’t recover from. The fact that I am writing this book and looking to the future with a sense of determination to make change happen indicates to me that the journey has been worthwhile.

For all of the feelings of inadequacy I might have had during the journey, this was outweighed by the enormous sense of enjoyment that was entirely liberating when running. This liberating sensation kicked in easily within the first 100 metres of beginning the first leg of the 9 City Bridge Run in San Francisco, and was mirrored by a feeling of accomplishment when wrapping up the last leg of the 10 City Bridge Run in New York many years later. On the balance, it was a painful and unpleasant experience, but worthwhile in spite of all the gnarly struggle I encountered.

I am going to come back to this chapter and edit it with more relevant experiences from the 9 City Bridge Run that saw me travel through San Francisco, New York, London, Oxford, Dublin, Tokyo, Canberra, Alice Springs and finally Sydney. It is not a travel diary, but for the purposes of this blog I had to get the reflection which I wrote above off my chest before I can better document this experience.

This Tale of 9 Cities was a mixed bag. There were good, intriguing and otherwise downright frustrating experiences along the way. I still have a lot of video footage from those times, particularly some of the interviews in Oxford which contain priceless reflections to transcribe. At the time, I didn’t appreciate the value of the words people had spoken.

I found great expressions of support along the way. For example, in New York the Australian Embassy was incredibly supportive, but it was almost impossible for people to understand where the idea of the journey would land by most people, myself included. This impacted on how people were able to engage, and I am largely responsible for not being clear enough in my intention to open the door more to the participation of others.

But here is the question: was it a journey of missed opportunities, or a necessary quest in order to get to this point of knowing what an epic journey entails?

Ironically, if I had encountered success in 2009, I might have been cheated of this opportunity to explore the concept of questing and Backswing in greater detail. It is a useless hypothetical, but it is interesting to consider what might have resulted if I had been outrageously successful in my efforts back in 2009.

The trip to Dublin was probably a low point. I went there specifically because the organisation I have mentioned earlier that I commenced the journey to support had recently opened an office there. I have no idea if their operations there are still active, and to some degree that is immaterial. What is worth reflecting on is the unfortunate dependency of not for profit organisations on fundraising. Fundraising too often becomes an outcome in itself at the expense of a focus on impact that matters.

I travelled to Dublin from London, and had booked on RyanAir which was the cheapest carrier. I missed my flight to the airport by a minute because of some transport issues. Except for the fact that I was footing the bill for the entire endeavour, it wouldn’t have annoyed me so much. If I was just on some holiday adventure I probably would have been more prepared to roll with the punches. What really annoyed me was the same lack of concern from the staff team in Dublin as I had encountered in San Francisco from the organisation I was seeking to support. It seemed apparent that they could care less if I arrived or not. Missing the plane meant having to return to London for the night and attempt the arrive the next morning when I would run the same day I travelled only to return to London on the budget airfare the same day. I had intended to travel that evening to stay fresh for the run ahead, but instead arrived in a pretty tired condition.

Arriving in Dublin, I wasn’t really surprised to learn no one had offered to greet me at the airport. I found my way to the office, feeling unwelcome in a city I was only visiting because of my feeling of duty to support the organisation I had partnered with in Sydney. When I found their office, the staff couldn’t have been less interested that I was in town to see them. The staff were all Australian, and ironically focused on mental wellbeing. It was a classic example of the institution being All Backwing. A massive “No Hit” that ranked right up there with the many missed balls I encountered along that journey. The saving grace was that another Australian friend of a friend was also working in the same building but with a different organisation and had read the situation well enough to know that sitting down with my for a short conversation was something of value he could provide.

Dublin was full of treasures, and I encountered the Chester Beatty Museum that to this day remains perhaps among the finest collection of classical art I have seen in the world. But this was mixed with a horrible sense of loneliness. I felt as though I had no right to express this feeling of loneliness because I doubted people would understand why I was undertaking such a ridiculous and ill-conceived excursion.

The point of the 9 City Bridge Run was to use running as a stunt to raise awareness of wellbeing as a counterpoint to depression and suicide. While I had some meaningful conversations along the way, it was my own reflections on a personal level that made this worthwhile. I learnt a lot even if no one else was listening.

Returning to London, I encountered a profound conversation with a complete stranger not associated with my efforts. He was a taxi driver who listened as I explained what I was doing in London and spoke about my aspiration for the run. He was very moved, and reflected on the importance of this journey as if that one conversation was the singular qualifying response that compensated for the lack of engagement with pretty much everyone else. He was an ordinary Londoner, but his gesture was remarkable. The taxi fare was five quid, and as I went to pay he refused to take my money it saying that he would make up the fare from his own purse. More than that, he pulled a five quid note from his pocket and offered it to me in the hope that somehow it would make a difference. He insisted that I take the note which I still have in my possession to this day. He was right. It did make a difference.

This book is ultimately about making a difference through creating change. Backswing is not a binary concept, and it needs to be considered in many dimensions. Small gestures of kindness like that shown to me by the taxi driver have an asymmetrical impact, and in themselves are the antithesis of Backswing. The point is though that small gestures of kindness on their own are not enough. Similarly, the impact of the institution can create a dynamic sense of synergy with exponential influence, but where Backswing is present can dull any momentum and kill of hope and dreams.

The homeward leg of the 9 City Bridge Run was a lap around Sydney Harbour, in fact the same route which my mean-spirited nemesis had sought to deny me back in 2007. I had run that route literally dozens of times in training, and I knew every turn and almost every tree and rock intimately. Even though it was familiar, this time it was different. Standing outside of Sydney Town Hall before commencing the journey, I felt incredibly pathetic because I sensed I had made almost zero impact through my efforts. All I had were stories of hardship and missed flights. The city was busy, with buses and people darting up and down George Street, but it seemed that no one was listening.

No one was listening. I imagine that would be a crushing feeling for people standing on the precipice of suicide, their conviction of a life which amounted to complete futility. Moments later, a decision and then their precious life would be extinguished. I believe that this is the tragedy of suicide: we live in a world with no shortage of problems, and the greatest wasted resource is the connection we have with each other. It was as though I had to go through this god-awful tribulation to fully understand what that felt like.

Running down the worn goat track woven through the fern-covered banks of Sydney Harbour somewhere between Waverton and Wollstonecraft I heard the tranquil dribble of the spring which gurgles a slow stream of water in the cool of this hidden nursery. It was a moment in time to remind myself that in spite of everything, beauty could be found anywhere. I was happy in the moment that I was alone, concealed by nature, and protected from the unseeing eyes of the maddening crowd who otherwise would have crucified my morale on those last few kilometres of a global journey.

We don’t know the consequences of our actions. Much like the taxi driver in London, I don’t know what his story was or how his life might have been changed by the opportunity to offer me his graceful act of generosity. If we do feel we are caught up in Backswing, sometimes it is worth noting that there is a bigger picture we can’t see at that moment. Seek improvement always, but never abandon hope either.

And so this was an experience of disenchantment. I wrote a reflective paper about my experiences, and that perhaps best summarises my experience. It is enclosed an an annex to this book (included with the next chapter for the purposes of this blog).

There was an overarching context to this Tale of 9 Cities which is not mentioned in my notes written above. It was during this misadventure that my struggle across the next five or six years really began. In no small way do I attribute my ability to grasp the idea that enabled me to undertake the 9 City Bridge Run was from the fruits I experienced as a participant in the Vincent Fairfax Fellowship. What might seem like Backswing in a given moment will later be realised as a necessary event towards what is necessary for you to do.

The Tale of 9 Cities was about plumbing the depths of failure. At the beginning of that year I rejected an offer to rejoin the army that was made from a very senior figure within Australian society. Backing yourself takes guts and brings with it unwanted and unintended consequences, and in this case it meant slipping into an extended winter of financial hardship.

Naivety and Disenchantment (Chapter 7)

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Matt: "That's hot!"Prior to departing Australia, I had approached an organisation which was branded as a leader in helping to combat suicide. They had a good public face and all of the statistics to match. I wanted to ground my efforts for the 9 City Bridge Run in supporting an existing organisation that was capable of delivering change. I wanted my efforts to amount to something. I was inspired to be part of their team, and with that sense of imprimatur which I received from their approval to raise funds for their newly international expansion into the domain of suicide prevention I set off to San Francisco where I would commence the running stunt at the completion of a conference I was scheduled to attend.

The concept for the 9 City Bridge Run was simple enough: I proposed to run 9 ‘sub-marathons’ in 9 cities across 5 countries. There was no particular distance specified, but I did intend to complete the journey all inside of one month. The number 9 was chosen simply because it was 2009. I intended to commence in San Francisco as the first city, then head to New York, London, Oxford, Dublin, Tokyo, Alice Springs, Canberra and finally Sydney. The plan was that I would undertake the running, and this would create some attention that hopefully would lead people to donate money to the organisation I was supported. Perhaps naively, I had agreed to pay all costs myself, and there was no offer of support or offsetting any expenses from the organisation I was assisting.

I can’t exactly remember arriving in San Francisco. I had gone purposefully to attend the second SOCAP conference, the first of which I had attended the year before in 2008. I had become part of this fledgling community, consisting of people who were bringing their ideas and dreams to the attention of others. Kevin Jones was the convenor of this conference, exemplar for sharing and collaboration.

I admit to feeling a little nervous on this occasion, not because I was attending the conference but because I was about to embark on a journey which I had no idea where it would take me. I felt completely overwhelmed by what lay ahead, and this was reflected in my preparation. The journey was much bigger than me, and even though I recognised it was a big undertaking, I still at that point had no real comprehension of the epic nature of what I was about to commence. Maybe it was my feelings of anxiety that led me to downplay what I was about to start in the days that followed. It was easier to avoid the issue than to take responsibility for my own sense of embarrassment that I was about to dive into waters far too deep for my ability. And so the stage was set for what I refer to as Backswing.

Self-censoring is an atrocious waste of our innate potential if done in avoidance of an irrational embarrassment. This is the ultimate in Not Hitting, being All Backswing. It is self-sabotage in its simplest form, responding to excruciatingly useless fears of our inadequacy. It is the worst form of excuse for taking no action.

At the conference, I spoke to many friends who in the recent years I had adopted as mentors through observing their actions. Among them were some of the world’s most respected thought leaders. They had accomplished much, and I was always struck by their humility and kindness. I was bashful when describing the activity which awaited me at the end of the conference. More than likely, none of them knew what I was preparing. I was caught in a vicious cycle of Backswing. The more I gave counsel to my fears, the more I was daunted by my own sense of inadequacy, and this led me to avoid talking about that which lay ahead, which in turn fuelled a preparedness that was destined or designed to fail. Backswing thrives on the absence or dulling of momentum. Much like releasing the spring-loaded bolt which has been wound up for impressive performance, overcoming Backswing is relatively easy if the right impediments are first removed. But first the question must be answered: “so, what’s holding you back?”

I spoke to my friend Martin who years earlier had established an innovative business that provided clean water to farmers in areas of extreme poverty through the deployment of treadle pumps. Martin was widely recognised globally as one of the leading lights among social entrepreneurs whose example had helped shape a nascent army of change makers, a vanguard that was launching an unbridled assault on injustice, poverty and waste. He was characteristic of this group, and a great listener with huge capacity for quickly analysing problems.

Martin asked what I was up to, and I mumbled something about the 9 City Bridge Run. I know it sounds astounding, but he was probably one of the first people outside of Australia that I spoke to with some sense of clarity about that endeavour, even if I was playing the role of a reluctant salesman.

I think Martin was amused at what I had to say, and responded with a hint of mischief as he asked if I was going to post information on the noticeboard inside the conference area. I remember asking him in response if he thought his would be allowed. He laughed quietly to himself and I think answered with a question: “when was permission ever the pre-requisite for taking action?”

While I did have a badly designed piece of collateral to support this initiative, I don’t think I did place anything on the noticeboard. I remember listening to what other people were doing and thinking of all the reasons why what I was doing was a dumb idea. The bottom line is that unless we have confidence in our own endeavours, there is no reason why anyone else should too. There are times in a journey when the going gets tough, and you need the support of others around you to keep you moving forward. That is completely different to forfeiting to others our responsibility for having the requisite belief in our undertakings, and hoping that they might carry us along. Backswing creeps in when we seek the licence to operate from others rather than having an unshakable belief in our own ability to achieve our goals. That unshakable belief also needs to be tempered with huge self-awareness- we neither need to be blind to what are prudent limitations.

Half-baked is different to being held back by Backswing. Half-baked is a starting point, maybe not a good one, but a place to iterate from through a series of prototypes and evolutions so as to improve to a highly refined outcome. The problem comes when self-criticism prevents actions that lead towards failure which is a necessary step towards improvement.

It was curious that at this point in time, I had never thought to ask why the organisation I was supporting hadn’t offered to provide any collateral in the form of flyers, posters or even a website or blog. I assumed naively that this was my responsibility. I did receive t-shirts from the organisation to run in. They weren’t athletic shirts, but at that point that alarm bells should have been ringing in my head.

I wanted to begin and end the first run with some sort of noteworthy manner, and thought that it might be reasonable that the representative who the organisation had recently recruited in San Francisco would want to get involved somehow. There was no interest shown from the fundraising team back in Sydney to meaningfully help, and it was left entirely up to me to management how their brand was presented.

I asked their representative in San Francisco if her would join me for a pre-run gathering, and whether he might be able to pull together some media attention.He was entirely reluctant to get involved, which I thought was weird, after all it was I who was funding the cost and I who was about to make the effort. The least they could do would be to wave the flag a little bit, surely?

After much hassling, he agreed to join me before the run. The meeting turned out to be a ridiculous pantomime with him asking me to pose for the camera which revealed the shallowness of his understanding of the task I was about to undertake or for that matter how this stunt might affect the work of his organisation.

It was during this engagement that it dawned on me that I had partnered with the wrong organisation. What could I do? Back out? Not run? If I did, what would that have said about my resolve to represent my friends who had tragically died. I was committed, and knew that I was about to foolishly embark on an journey of epic proportions.

A journey of epic proportions. It was surely going to result in a colossal folly at work but with the potential for monumental impact at best, and perhaps both simultaneously.

I felt deflated before the journey had actually begun, and decided there that my involvement would be better focused towards raising awareness as best I could rather than being focused on fundraising. This experience reinforced my cynicism of the charity model which I began to identify as broken. That in itself is a form of Backswing on an institutional level.

Drawing on my army training, I knew that the only way to resolve a difficult situation like this was to go through it. And so that was how the 9 City Bridge Run began.

A Tragedy Among Friends (Chapter 6)

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New World Order…

To be honest, none of the three of us who met together at the dinners described in the last chapter really knew what to do. We each had our own professions and our own lives to deal with. What to do was something that we thought seriously about because we took responsibility for caring for our community and knew that action was required to remove the taboo of suicide. Such is the prevalence of suicide that it is a blight from which escape is impossible. Tragedy is such a brutal imposition on our existence.

The one thing about tragedy is that everyone is somehow affected. Ironically, it is at times of tragedy that we as humans become attuned to the greatest resources we possess: our capacity for empathy, our deep reserves of love, and our unfaltering ability to care for others. Tragedy is the great leveller of human experience. When death is played as the trump card by tragedy, it is a game with no consideration for status, wealth or position in society.

In the wake of tragedy how we respond is open to our interpretation. When hardest hit by tragedy, we reach into the void of existential meaningless and find our own story to explain the world around us. It is this narrative that either sparks us into action or condemns us to a life lived in defeat.

One thing is for sure. Rarely are we prepared for tragedy. Reality is brutal.

No one gets to chose the timing of tragedy. A good friend of mine maintains a compassionate response to the actions of others. She says: “be gentle on everyone. For even as bad as their actions might be, they are doing as best they can in light of the circumstances they face.

This story is in part about failure, but I also want to make a distinction between failure and tragic circumstances. Failure is feedback we receive during the undertaking of any endeavour. Usually, it is not what we want to hear, and often it completely derails our plans with awful and unforeseen consequences. But I don’t know that we should describe failure as tragedy. Conversely, it is because of failure that the hero has an opportunity to rise towards greatness. Failure is part of the process, but it is not the same as the vile lacerations from tragedy that leave us gutted. I know from personal experience that it can be hard when dealing with failure to see any positive in the experience, but if we are to grasp the concept of Backswing then we must make every effort to lean into failure and push through the resistance which it seeks to challenge us with. We must find a way to prevail.

Returning to this story, I didn’t think much about this running stunt for the next two years after the disappointing end to the aborted 7 x 7 Bridge Run. Even so, it was always in the back of my mind. This narrative jumps ahead to mid 2009 at which time I had returned to Sydney after spending the first few months of the year overseas. I was planning to return to San Francisco for a conference which began at the beginning of September.

A very close friend who I hadn’t seen for a almost a year contacted me in early July. Sadly, their phone call was to inform me about the tragic death of a mutual friend. Suicide as a cause of death leaves many questions unanswered because the decision to take one’s own life can never be fully explained. Many people are affected by the ripples of that decision.

Our friend “had everything” which people might use as benchmark to assess happiness. Unfortunately, as many people know, there are darker threads that run through our minds which have a deeper impact than others can understand.

I accompanied my friend who had informed me of the news at the funeral which was a gathering of many influential people from Sydney. All of their influence and money could have done nothing to prevent this tragedy. It was like a slap in the face to highlight the impotence of worldly influence as having no sway against the real things that matter.

After the service, we attended the wake together. The wake was a fitting opportunity for people to pay their respects and share their memories. It was an elegant affair. Listening to some of the conversations at the wake, I was reminded of the conversations that had taken place in the previous years between Al, Cam and myself. There I was again listening to this staunch resolve to do something so as to never let a tragedy like this happen again. I listened, but grew an uneasy disquiet at the dissonance between the resolve that was not matched with any credible plan for making change.

I also knew that I also didn’t have the answer, but suspected from past conversations that it wouldn’t be found from amongst earnest undertakings to do something where there was no link to action.

As I was listening to the conversations at this wake, a thought came to my mind. I could chose to take action. I  resurrected the idea of the 7 x 7 Bridge Run which had never seen the light of day. And so began the 9 City Bridge Run.

Beginning a journey. Three mates at dinner. (Chapter 5)

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imageSo where did this actually begin?

Many have come across the path of this journey during the initial execution of the 10 City Bridge Run, whether that was in the first stages of crowdfunding, or whether that was in the concluding days of the epic journey that saw me literally run around the world.

In fact, the seeds of the journey took place in an earlier effort, and that was spawned because of a conversation that took place back in 2004.

It was in Paddington, at the home of a good mate from school, Cam. Another mate who also attended school with us, Al, was part of the trio. Together we were meeting for dinner and a few bottles of wine.

During the evening, Al interrupted the flow of conversation asking “had you heard to news?” We answered in the negative. What unfolded was nothing short of a bombshell, and stole the remainder of the conversation for the evening. Al told us the sad news of one of our classmates from school who had committed suicide.

None of us were naive to the realities of suicide, but it was probably fair to say that we hadn’t been directly affected before that point by the actions of our friends in this way. We talked earnestly about what could have been different to have otherwise arrested this situation. Accepting the reality of the situation, we also asked each other what we could now do to change such circumstances into the future.

We left that dinner resolved that things could be different.

Act 2 of this same scene took place four years on. It was towards the end of 2008, and the three of us had met again for dinner. We enjoyed those occasions to gather together, coloured with the richness of close friendship. Incredulously, during this dinner Al once again was the messenger of bad news. Another colleague had taken his life. Again, the conversation turned towards a probing examination of what we might do differently. If there was just one thing?

We left that dinner, our resolve emboldened that this ought to never happen again. But truth be known there was not any significant action taken that was different. We talked a lot. We gave the matter considerable thought. We went on with our lives.

To say that these incidents had no affect would be wholly untrue. I know for a fact that Al was deeply saddened by the deaths of our friends, just as Cam and I were too.

But how often is this the case where there is an assembly and a reason to do something. People talk. People sign petitions. People are seemingly mobilised. They might even wear a ribbon, or do something that defines their commitment to the change they are seeking. But in the pages of this book, I want to argue that what we see is a clear example of what I am calling Backswing. The windup is impressive. And we want to knock that ball out of the park. But for whatever reason, impact alludes us all, and there is no hit, or so it might seem.

As if to create the dramatic structure for the journey ahead, this was the first Act of this narrative played out across two scenes. An exposition achieved between three friends.

A Runner (Chapter 4)

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IMG_2110I have always been a runner. Okay, maybe not always. But it was something that did come naturally to me.

I remember when in secondary school, we would run laps around a circular path in the park that separated the primary school from the secondary school which I attended. At the time, I thought that this path was a long distance, but returning to the area a few years ago I was surprised at how small it actually was. I was usually well out in front. I didn’t see my ability as anything special. It was just what I did.

My passion for running really comes from my father. How or why he started running is something I can’t say for sure, but it is likely to be been influenced by the interest in running during the 1970s. My father read the books of people like James Fixx, and also became involved in orienteering. In fact, he travelled overseas a couple of times to attend orienteering meets.

I would go so far as to say that my father was at his happiest when running. He showed me where he ran, and these become daily routines for me. I don’t think we ever ran together. We weren’t joggers, but runners.

My father ran a marathon. I remember seeing him at the finish line. He was part of a larger movement of runners, but each one also achieving their own personal victory no matter what time they completed the distance.

A few years later in 1983, I followed his example and ran a marathon myself. My time was pretty ordinary, but I was only young. I don’t think I really appreciated the value of training as a means to improve performance at that time.

Around the same time, I remember going to some junior athletics meets, but I just couldn’t get into the intensity of the other competitors and coaches. For me, exercise came naturally and was something I enjoyed. That was enough for me.

One time, I remember meeting Robert De Castella at an event somewhere. I knew he was famous for running, but I don’t think I was really aware of why he was among Australia’s, and even the world’s, greatest runners. Looking back, I cringe at my naivety.

Distance was my thing. I could run with endurance and probably had a gift. I was fast enough, and remember running a pretty quick 5 km course around Albert Park Lake and The Tan course which circumferenced the Botanical Gardens in Melbourne. Even though I was fast, there were always others who were faster. I don’t think I understood then that it might be possible to train and become the best.

I also used to ride my bicycle a lot at that time. On one occasion, in fact the year before I joined the Australian Army, I rode from Melbourne to Singleton. It just seemed like a good thing to do. There was no real occasion, and I have often thought that if I was going to do such a thing now that there would need to be a reason combined with a circus of media and fundraising. Other than getting my photo on the front page of The Argus in Singleton at my uncle’s insistence, it was a simple journey full of adventure. I probably didn’t appreciate my ability to get things done and took a lot of my youth for granted.

After joining the army, I ran long distances for sport and was good at cross country. I later was involved in a sport called “rogaining” where in pairs we would run 24 hour orienteering-style events across large areas of the bush. They were great days.

I’m not quite sure how I came to choose running as the vehicle for raising awareness at the beginning of this journey described by this book. There had been no precedent that led me to setting a challenge involving running, and I wasn’t anything out of the ordinary in terms of being a runner.

I had an idea at the very beginning of this journey which much later would lead me to begin the 10 City Bridge Run. This idea was to undertake something I called the “7 x 7 Bridge Run” where I would run seven laps of a 25 km course looping around Sydney Harbour in seven days as a stunt to raise awareness for homelessness. My only real exposure to homelessness at that time was some volunteer work I had done in London, New York and San Francisco with some great organisations that we impacting people caught in what I would describe as chronic homelessness. I thought it would be worth opening a similar conversation in the city which I lived at the time, Sydney, and that by running across bridges through different suburbs I could symbolically show a connection between people. My contention was that people who were homeless came from somewhere, and the many households that sat around Sydney Harbour were as likely to have their own stories as much as those places that seemed to be like a beacon for people who were homeless. At that time, I had never had any experience of being homeless myself personally.

My efforts were to be entirely self-funded, and I approached a well known charity which seemed to be doing great work in this area. We agreed that through this running, it could be a good vehicle for opening a conversation. I agreed that the charity might be able to do some fundraising of the back of this initiative. None of us knew what the outcome might be, but to their credit they were wholly supportive of a new approach and a new idea. It was new territory to explore.

There was an organisation in Sydney at the time which conducted a walk around the harbour once a year. We were a few months away from when I was going to conduct this event, so I finally was able to connect with the organiser of this harbour walk so that I could introduce myself and suggest that we had an opportunity to share what worked. Together, I thought it was a natural way to collaborate. His response was entirely baffling. After I explained on the phone what I was planning, his response was incredulous as he exclaimed: “Look mate, you can’t just go and make a sandwich then call yourself McDonalds”. I was at a loss as to what he meant, so asked him to explain further. “Mate, if you do that, I will sue you. We have spent a lot of money on our branding, and the last thing we need is some upstart to come along and ruin it for us all.” Welcome to the wonderful world of professional fundraising…

I rang the organisation who I had approached earlier to work with on this endeavour, and explained that the response I received on my phone call presented too much risk to their brand to continue. I was willing to have a go, but I thought there was too much room for unnecessary controversy. That was 2007, and I parked the idea thinking that it would remain forever on the shelf.

It was around this time that I first met my good mate, Tim. He asked what I had been up to, and I explained this conundrum I found myself in. I think Tim is the one person who has seen this whole journey unfold from that point onwards. This is worth remarking about because Tim’s kindness which I have subsequently benefited from first-hand stood in stark contrast to the mean-spirited response from the person who I had encountered earlier. Be careful of your words and actions: they can embolden someone to better things or extinguish dreams that would otherwise make the world a better place.

The organisation I was offering to support were really good about the whole situation, and later invited me to their annual gala evening. I was great that they included me on their invitation, but I still had unresolved feelings about how this 7 x 7 Bridge Run had ended. My instinct was to push back, as I sensed the response I received an enormous injustice on so many levels, but I saw the reputation of the institution as more important than my personal soap box.

And this is where this book could have ended, except for a meeting with a few friends a short while later which changed the conversation forever.

Setting the scene: A personal quest (Chapter 3)

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imageSometimes the best place to begin a story is at the beginning.

It is a long way from the beginning as I look back across the past decade which has framed this journey. In telling this story, I am seeking to unpack an idea about failure and the role that failure plays in our journey to make meaningful change happen. Through this self-reflective journal, I hope that you too can find some space to examine your own endeavours.

What is this quest about exactly, and why did it become personal? I ended up undertaking a global endurance challenge to examine what an individual could do to impact pressing unmet needs. Circumstances dictated that this is how the journey unfolded. It wasn’t planned to go on for a decade, and certainly my intention had been to wrap things up a long time ago. It is not the length of time that has made this epic, rather it is the unfolding nature of this story which saw both opportunity and hardship seeking to thwart my resolve to continue.

How I arrived on this epic journey is told through the chapters that follow. I have come to believe that the circumstances that lead us towards wanting change to happen are maybe as important as our desire to make that change happen itself. For change to occur there needs to be deep-seated resolve fuelled by equal parts of passion mixed with an insatiable dissatisfaction in the status quo. My biggest point of self-criticism is that I began not knowing much about what I was wanting to change.

Why did this become personal? The truth is that my preference was to have the support of an institution. And it wasn’t for the lack of trying that no relationship formed where I could have sublimated my own personal engagement to their brand. If I had been successful in winning the support of an institution, it would have been an uneventful journey by comparison. I ended up being left with no option but to explore the role of the individual, and that individual at the time was me. Consequently, this journey because intensely personal.

I remember one time in London during this process, I think it was 2012. I came out of the Underground near Southwark where I had found some cheap accommodation for the additional night that I was in the city. That was during the messy and clueless phase of this journey, where I knew I had taken on a commitment which at that point in time had no idea how I was going to resolve. The issue was about child survival, this is the unacceptably high levels of mortality among children under the age of five. At that time, I was still only beginning to explore the edges of this problem. I had been fortunate insights through previous travel to have visited many countries where child mortality was a real problem. I went to those countries for other reasons. I was not there to ‘kick the tyres’ of the problem. Whether we like it or not, serendipity is always our companion.

I came out of the Tube station as was confronted by a “chugger”, a word that combines two other words: charity and mugger. You might have been intercepted by one of those representatives of a large charity on the street, seeking to persuade you to make an ongoing monthly commitment on your credit card. This person I encountered was from UNICEF, a key organisation charged with the responsibility to address problems confronted by children. Addressing child mortality is central to their role.

At that time, I had no credit available on my credit card, and in reality had almost no money. Embarrassingly, I was living in poverty myself. This was all the while attending some pretty fancy engagements with some great minds and change agents on the global stage whom I respect greatly. I couldn’t have been living a more divided life between what the public saw and my personal reality. No one, not even my family, knew of my poverty. It was one of those times that you know you just have to keep moving forward even though it seems completely ridiculous to plan anything due to the absence of resources. If you have been in this situation, and many have, then you will know what I am talking about.

I had earlier in those past years engaged with UNICEF and a number of other leading global charities to seek some way of opening a conversation towards partnering along this journey. I was unsuccessful, and probably because I wasn’t clear enough in what I was asking for. This is a classic example of backswing: opening the conversation but without the punchline to drive home a successful resolution.

The chugger was unaware of any of this. All she saw was a man in a suit who might just be her next target. I politely listened to her pitch about child mortality, and then respectfully asked her a few questions. I felt almost sickened by the absence of any knowledge of either UNICEF or the issue which she was presenting. She wasn’t to blame. In effect, she was just doing a job. But it did cast a serious question in my mind about the behaviour of large charities in this field.

I hold no grudge towards the institutions, and my later reticence to engage with institutions in preference to a focus on the individual was not entirely the creation of earlier rejection. But my experiences had left me questioning whether charities were nothing more than efficient fundraising machines that used their stories of social change as sophisticated marketing ploys.

There was one exception to the rejections I received from the large institution. An organisation called Save The Children provided a glimmer of hope, but all because of one person that made a difference. I can understand that large organisations become guarded because of the relentless barrage of fundraising requests they must receive, but this too must be balanced by their own acceptance of risk for endeavours that might be successful as much as they might be a complete waste of time. Much later in this book I examine this concept of backswing in relation to the institution.

This one person had become the human face for a global organisation. She was just being her own authentic self, but her kindness sent ripples of hope throughout my world more than she will ever know. Change making is far too important to be left to the gatekeepers. We are missing out on a rich vein of innovation. Can we do better as individuals and institutions? I believe we can.

No one sets out to be mediocre, but there it is! The decision to make a difference that will measurably change things is a daily and conscious choice that we all must make. The ease at which we can slip back into mediocrity cannot be underestimated. We must constantly resist taking the path towards mediocrity.

Many people and experiences shaped this journey. Some good, and some bad, but ultimately all worked for good. I’m not going to lie: it wasn’t pleasant. Homelessness and hunger really suck.

There are a lot of people to acknowledge who were of immense value as mentors along the way. Without these guides and without these difficulties I encountered, I would have ended up with an outcome that might have been prettier, but not as beneficial for my development. I now have something of value, but only if it is shared. Importantly, and while it has taken much longer to achieve, I am also closer to being able to influence a problem than I ever was before. But to do that, I need your help. This is the paradox of the individual taking action. They must have the assistance from others in order to succeed.

I am certain that you won’t agree with everything I write. I encourage you to read with a critical mind as I explain how I see things. I would agree heartily that there might have been a far better and easier way to do what I was seeking to accomplish. But this has become a story about the process of journey, not the cleverness of efficiency. It is not a celebration of incompetence, but rather recognising that to hit the ball, we must first strike out many times as we master our authentic swing. Understanding backswing is important if we are to become big hitters.