Hustling. Along with words like innovation and entrepreneur, it is overused and misunderstood. It sounds so good. How many posts on Instagram champion the word hustling as a person would wear a mask?
I haven’t really used the word much in the past. I’ve been reflecting on my performance to date, and now I’m thinking I should embrace the word hustle more. Let me explain.
Firstly, performance is defined by my impact not by my effort. In the past, my effort was admirable, but my impact was often questionable. This can’t continue. Something has to change.
I’ve been reflecting on the book Life Bridge which is in the process towards production. There is still a considerable distance to travel, but also considerable progress has been made.
Looking back, I realise that much of my effort has been more grasping rather than hustling.
Grasping reflects a sense of desperation, almost begging. The difference between grasping and hustling is the belief in the outcome.
Hustling is not about pleading. Hustling has to be grounded in a strong conviction that the value you offer is worth more than than what people currently have on offer. Hustling is not delusional. Hustling recognises the freedom of people to decide, and that they will recognise your value to contribute to a given situation all things being equal.
Before I turn to explaining more about the status of the book Life Bridge (tomorrow), I needed to acknowledge what had changed in my thinking. This is important for many reasons, not the least of which is the confidence that the ideas you are bringing into the world have value and should not be ignored.