Suzuki, cut-through and authenticity

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Byron Bay, New South Wales
Lighthouse: metaphor for cut-through and authenticity

A good friend made a comment earlier about a talk they attended about a decade ago in Byron Bay where David Suzuki spoke. Similar to last night where the Concert Hall at the Sydney Opera House was full, in Byron 800 people were hanging on his every word about the necessity for action in saving the planet.

That was all great, until my friend stayed behind to help clean up and had to pick up the drink bottles and papers these same ‘green’ people had left behind.

This is not a spectator sport. Watching passively is not enough. How can we avoid ‘greenwashing’ and achieve authenticity?

My friend Matt the other day had some suggestions about cut-through and how difficult it was to achieve. We have all observed over the last few years that cut-through without authenticity is an empty and gesture. Perhaps a lighthouse is a good metaphor for cut-through and authenticity

I think my friend Fay has a solution:

Bring on some mindfulness – and some action.


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