Be the difference that makes the difference

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Every 3 seconds, a child dies from extreme poverty
Don't wait for Bono to tell you this is cool- act now!

I am asking for your help. Please join me on this challenge – the 10 City Bridge Run – only by working together can we build a bridge to close the gap on poverty. Child mortality is not a new problem; sadly, neither is extreme poverty.

There are four distinct areas I need your help. I think it would be awesome if you could help me even if only in one of these areas:

  1. Build a human bridge and send a photo for inclusion in the petition.
  2. Join our ‘design community’ to help unpack this design challenge.
  3. Step up as a ‘Local Connector’ to help communicate, coordinate, organise, and manage this process
  4. Help fund the journey through sponsorship: purchase a copy of the book “Life Bridge”.

This is not a charity. This is charity! The sale of this book funds the 10 City Bridge Run. Sponsorship starts at $24.

The book “Life Bridge” will reflect the the “life bridge” presented as a pictorial petition to the G20 Summit in Paris. The intention is to gather 24,000 copies of ‘human bridges’ photographs as a pictorial petition to appeal to the leadership at the Paris G20 Summit in June 2011. Together we can create a ‘life bridge’ that “focuses on concrete measures…to make a tangible and significant difference in people’s lives“ by making specific mention of child mortality in the Final Declaration when mentioning extreme poverty.

Please be the difference that makes a difference. Unlike fund raising campaigns, this is not about raising hundreds of thousands or millions of dollars. The 10 City Bridge Run will operate on the scent of an oily rag. What we need is for many like-minded individuals to step up, and together we can be the difference that makes a difference. The Butterfly Effect in action.

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One thought on “Be the difference that makes the difference

    […] This post was mentioned on Twitter by Catherine White. Catherine White said: RT @socialalchemy: Be the difference that makes the difference: http://wp.me/p132Or-TS […]

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