10.24 A Promise Renewed

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United (States) Parcel Service.

My last post revisited the contribution, such as it was, of John Bolton who was posted as United States Ambassador to the United Nations in 2005. He was famous for arguing that the United States had agreed to the development goals of the United Nations within the context of the Millennium Declaration, but not specifically to the Millennium Development Goals that the United Nations had framed.

Some might use the expression ‘weasel words’ to describe this type of back-peddling. It was sensible, but not inspirational. It fought for the interests of the United States, but not necessarily for those in need.

How the Millennium Development Goals are pursued in this final three years will be telling. There are a lot of reasons for countries to play it safe. Increased economic burden in the face of domestic austerity, concerns over the slow-down of growth in China, fear of contagion, or just peddling self-interest.

UNICEF have launched a campaign with a more positive message: A Promise Renewed. Here is a video they made about how social media has been used to carry this message, although I don’t think the cut-through has been very effective:

For me, it is a source of motivation just in the title alone. An initiative I began in 2010, and am now ramping to tackle this year again. 10 sub-marathons each of 24 km. Across 10 cities, in 10 countries, all inside of one month.

This is my own promise renewed. Please keep your encouragement coming. I need that support.


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