The vision for the 10 City Bridge Run was ambitious. Ridiculously ambitious, but even though it is taking longer than first thought, I believe that delay is acceptable towards achieving a far better outcome and lasting legacy.
The initial concept from when it was first conceived in 2010 is unchanged. The execution has differed, but only in ways so as to improve the journey. There are three parts to that concept:
- Running 10 sub-marathons each of 24 km in 10 cities across 10 countries as a stunt to open a conversation about improving child survival (completed successfully!)
- A Design Forum to address the conversation asking “how might we use our networks to improve the delivery of child survival?” (commenced, in progress, culminating at the end of October 2015)
- A book with a working title ‘Life Bridge: the importance of connection’ which will feature 100 photos of human bridges to illustrate the importance of our connection which is necessary to both flourish and also to solve any problem
The concept for Life Bridge is simple enough. A human bridge might be a photo which would describe the importance of connection in the mind of the photographer, maybe in collaboration with the subjects. Each photo is a design project in its own right.
While the concept is simple, organising this task has taken time. It is a collaborative effort. Soon we will be underway.
I will be the first to admit that the delay in the book Life Bridge is unwelcome, but I also acknowledge that the space which has been created because of the time has helped to mature the concept defining the book. Presently, I see the curation, design and distribution all being events which will compliment and contribute towards the conversation that is unfolding through the Design Forum.
I just finished reading a book which I highly recommend by Alan Gregerman called “The Necessity of Strangers: the intriguing truth about insight, innovation and success.” He opens the book with a quote from Proust which succinctly frames the concept for Life Bridge:
“The only true voyage of discovery would not be to visit strange lands but to posses other eyes, to behold the universe through the eyes of another, of a hundred others, to behold the hundred universes that each of them holds, that each of them is.”
The 10 City Bridge Run involved a journey, and through the Design Forum we are learning to see. And not just to see, but to do.
Life Bridge will be an important book. It is a call to action for all who read it, by being stimulated by the imaginations of the holders of one hundred universes. It will be beautifully published in Korea, and present itself as a fitting coffee table book, but one with a difference. My hope is that every time anyone reads Life Bridge, it will change the world beginning with the reader.
By way of thanks, I also wanted to clarify that everyone who has contributed to this journey will receive a copy cod this book. I don’t regard your engagement as transactional, but it is the tangible thing which many have effectively pre-purchased by supporting this journey. There is no more you need to contribute to receive the book. And thank you for your patience as we uncover the alchemy to weave together these one hundred universes seen through the eyes on another.