Dissonance

No fireworks tonight

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Fireworks Finale
Finale and new beginnings

Actually, the big cities of the world will be full of fireworks this evening at the time zones move past midnight- there will be plenty of fireworks.

Not so for many of millions of people.

Should we not spend the money on the fireworks? Is that a real solution to the problem of poverty? And if so, where would such a frugal spirit end?

Enjoy the evening if you have a great view of the fireworks, but spare a thought for those without the same privileges. Commit to doing something about it in the new year- not just a resolution, but real action.

Wishing you all a blessed new year full of peace and happiness. Bring on 2011!

Dissonance in Community Wellbeing

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Reading a number of corporate website over the last few weeks I sense an incongruous use of the terms ‘Community Wellbeing’ and ‘Sustainability’. Have a look yourself. Visit four or five large corporate brands and see if you agree.

‘Greenwashing’ is a term used for the promotion of sustainable strategy with no real substance, or concern for brand and reputation above impact. I would argue there is a similar trend with respect to corporate social responsibility in general.

Who decides on the boundaries for defining community? Where does our responsibility begin and end? Granted that we can’t be respond to every problem or need, and have our own concerns to address.

We live in an connected world. Is there a point of decency as humans where for humanitarian reasons alone we will not allow unthinkable suffering to occur? Or is it just not our problem? Should we just look to the wellbeing of our own community?

What will Africa look like in 2050? How does this question challenge your understanding of the term ‘community wellbeing’?