Fog
Five Books For Change
Last December, I was standing on a bridge crossing the Clyde River n Glasgow which was completely shrouded in fog. I stopped a moment to record a short video to Bill and Melinda Gates, and asked them for their recommendation of five books to help make change happen.
Maybe you saw this video if you were following my journey. It was the day after I had run the eighth leg of the 10 City Bridge Run that concluded in January this year where I ran across 10 cities as a stunt to open a conversation about improving child survival.
The video is below, and while I have forwarded it through social media, I don’t now that I have exhausted every avenue to pass the message to Bill and Melinda Gates. And even if it did reach their gatekeepers, there is no guarantee that they would see it personally, or even have the time to respond.
Well, I haven’t given up on them, and will keep looking for ways to send this “message in a bottle” to them.
In the meantime, I made my own list of Five Books For Change that have most influenced my thinking as I worked through the 10 City Bridge Run epic quest ahead of a series of Design Forums to ask “how might we use our networks to improve the delivery of child survival?”
And here is the list, and in no particular order. They are all great books!
- Glimmer: how design can transform your business, your life, and maybe even the world, Warren Berger, Random House Nosiness Books, 2009
- Reframe: how to solve the world’s trickiest problems, Eric Knight, Black Inc, 2012
- On Becoming An Artist: reinventing yourself through mindful creativity, Ellen J. Langer, Ballantine Books, 2005
- The End Of Poverty: how we can make it happen in our lifetime, Jeffrey Sachs (forward by Bono), Penguin Books, 2005
- The Imaginations Of Unreasonable Men: inspiration, vision, and purpose in the quest to end malaria, Bill Shore, Public Affairs, 2010
There were other books as well that I had to cut from the list. I asked Bill and Melinda Gates for five books, and so I limited myself to five books too.
You might have a different opinion, or some other books that I didn’t consider. I hope you do, and I hope you might share them here too! Write a review of your favourite book for making change happen as it relates to improving the delivery of child survival, and I’ll add it here on the blog (you write the blog and I can post it without editing it).
As for getting in touch with Bill and Melinda, well I’m sill trying. You can help by forwarding this blog, and the video message to the Gates’ is shown below. Personally, I like the list I have already, but this journey is about building a conversation and sharing how we see the world, so it would be nice to know how they think and what they would recommend we read!
Dear Bill and Melinda, It’s About The Fog That I Write To You

Dear Bill and Melinda,
It’s about the fog that I write you you. Not the real fog, mind you, especially now that it is colder in the Northern Hemisphere. I know you are both busy, and need not be bothered by a trifling commentary about the weather.
Knowledge helps to lift the fog which prevents us from seeing clearly. I am particularly interested in knowledge based on the experience of others that will help improve child survival.
I applaud you both for your last two Annual Letters. The commentary and insights you provided about child survival is important. Would you please point us to five good books that might help us to know more about improving child survival?
I asked you for a recommendation of five good books in the video I recorded below in Glasgow on the Clyde River in late December last year just after I completed the eighth leg of an epic quest which I had called the 10 City Bridge Run. This involved running 10 sub-marathons each of 24 km in 10 cities across 10 countries as a stunt to open a conversation asking: “how might we use our networks to improve the delivery of child survival?”
This question of child survival will be addressed though a series of Design Forum, held in each of the cities where running took place. They begin today in Osaka, and conclude in Seoul in October. We will be exploring is question about child survival and doing what we can so that as a global community we achieve the bet you have made for the future. But we need your help.
Would you please list the five best books that have helped you both best understand child survival? We would love to read those books and also make sure others can too.
It would be great if you would join our journey by sharing with us your favourite list of five books that might help us understand child survival better. The best way to share these would be by Twitter through my address at @socialalchemy.
Thanks for your help!
Matt Jones, writing from Osaka