This journey I am referring to is the entry point to the second phase of the 10 City Bridge Run. The journey is in 10 parts, consisting of 10 Design Forums. These Design Forum won’t be necessarily singular events. For example, the first of these Design Forum commenced earlier this month, and was focused around using a hackathon in Osaka as a case study for designing the rest of the Design Forum series. But the real work to this first Design Forum is taking place across the next seven-weeks as we ‘Design the Design Foum’ with a particular focus on the culmination of the journey in Seoul this October.
It really is not the end of the journey that is being designed. We are not focused on the trimming and bow that will wrap up the experience along the way. No, this is about everything that happens to get us to that point. Including failure. Things that we try that doing work, and that we learn from to then make a second, third, fourth, and umpteenth iteration to improdve. That is part of the design process.
Last week, hundreds of thousands of people around the world commenced the IDEO/Acumen Fund free, online, seven-week course that provides an Introduction to Human Centred Design. Among those many, many thousands are a small number of people who have chose to use this opportunity as part of the ‘Design Forum 1’ of the second phase of the 10 City Bridge Run.
For those who are new to the story, the 10 City Bridge Run is an impossible journey, or at least should have been impossible, but one I completed earlier in January this year. The reason I was able to complete it, and the reason it became possible, was because of people like you who shared the struggle in small ways. The purpose of the 10 City Bridge Run is to ask “how might we use our networks to improve the delivery of child survival?”
And so in this first journey, we are Designing the Design Foum. The Design Forum becomes a vehicle for this question about child survival. Most people just want the punchline: “come on already! Tell us how we can solve child survival!!” Well, I’m not sure we can ‘solve’ child survival because it is part of life, but we can help reduce child mortality and improve child survival. Our part will be a small part in a much larger effort. But let’s also dream big. Small parts can be important too.
The next series of posts will focus on what I am learning from the Introduction to Design Forum course, and to share these with people who can’t spare the time to join us, and importantly also to help guide those wonderful people who are sharing this journey together. Thank you for your time, and I hope it is a rich experience for you as well!
“Learning from failure” is one of the themes of the Introduction to Human Centred Design. Failure is something we don’t really like to focus on much. But let’s dwell a little about the lessons to come from failure. Field Marshall Sir William Slim famously once wrote that the lessons from failure (defeat) were more than those that came from victory.