Human Centered Design
Learn From Failure. Reflections On Week 1: Introduction To Human Centred Design
I want to give you the opportunity to come on this journey. “So many journeys, Matt…which particular journey are you describing now?”
This journey I am referring to is the entry point to the second phase of the 10 City Bridge Run. The journey is in 10 parts, consisting of 10 Design Forums. These Design Forum won’t be necessarily singular events. For example, the first of these Design Forum commenced earlier this month, and was focused around using a hackathon in Osaka as a case study for designing the rest of the Design Forum series. But the real work to this first Design Forum is taking place across the next seven-weeks as we ‘Design the Design Foum’ with a particular focus on the culmination of the journey in Seoul this October.
It really is not the end of the journey that is being designed. We are not focused on the trimming and bow that will wrap up the experience along the way. No, this is about everything that happens to get us to that point. Including failure. Things that we try that doing work, and that we learn from to then make a second, third, fourth, and umpteenth iteration to improdve. That is part of the design process.
Last week, hundreds of thousands of people around the world commenced the IDEO/Acumen Fund free, online, seven-week course that provides an Introduction to Human Centred Design. Among those many, many thousands are a small number of people who have chose to use this opportunity as part of the ‘Design Forum 1’ of the second phase of the 10 City Bridge Run.
For those who are new to the story, the 10 City Bridge Run is an impossible journey, or at least should have been impossible, but one I completed earlier in January this year. The reason I was able to complete it, and the reason it became possible, was because of people like you who shared the struggle in small ways. The purpose of the 10 City Bridge Run is to ask “how might we use our networks to improve the delivery of child survival?”
And so in this first journey, we are Designing the Design Foum. The Design Forum becomes a vehicle for this question about child survival. Most people just want the punchline: “come on already! Tell us how we can solve child survival!!” Well, I’m not sure we can ‘solve’ child survival because it is part of life, but we can help reduce child mortality and improve child survival. Our part will be a small part in a much larger effort. But let’s also dream big. Small parts can be important too.
The next series of posts will focus on what I am learning from the Introduction to Design Forum course, and to share these with people who can’t spare the time to join us, and importantly also to help guide those wonderful people who are sharing this journey together. Thank you for your time, and I hope it is a rich experience for you as well!
“Learning from failure” is one of the themes of the Introduction to Human Centred Design. Failure is something we don’t really like to focus on much. But let’s dwell a little about the lessons to come from failure. Field Marshall Sir William Slim famously once wrote that the lessons from failure (defeat) were more than those that came from victory.
What Did We Learn From Osaka?
HackOsaka wrapped up last night successfully, and defined an event which clearly marked out the first in a series of ten Design Forum. The first Design Forum is still underway with the conduct of a free online course which provides an Introduction to Design Thinking.
Given that Osaka was to provide an event to observe, the natural question to ask is “what did we learn?” Well, what did we learn?
Quite a lot, actually. There were many lessons that came from observing Osaka, especially in the context of having participated in a hackathon in Korea the week before.
Presently I am in transit back to Sydney, but once arriving I will upload a more detailed post with some more considered information that can be used to help in the first Design Forum which is focused on Designing the Design Forum.
And one postscript: if you have been hanging back on the sidelines, but would like to get more involved, it is not too late! You can still enrol in the Introduction to Human Centred Design course, and take as big or as small a part in helping to Design the Design Forum. We would love you to be part of the team!
Osaka: Start At The Beginning
Today begins a new journey as the Design Forum for the 10 City Bridge Run formerly commences. By way of introduction and explanation, this is a welcome note to many, and also an apology of sorts for possibly failing expectations, as we embark on this epic quest.
The Design Forum follows behind the 10 City Bridge Run, a running stunt that wove a narrative through 10 cities where the discussion will take place.
We have to go back to the beginning to understand where we are now. The 10 City Bridge Run was in response to an alarming rate of child mortality painted by large, institutional aid agencies. In 2010, much publicity was given to highlighting the 2008 daily rate of child survival: an average of 24,000 child deaths per day calculated by UNICEF. Considerable money and attention was given to highlighting this figure. I thought that we should instead be asking what we could do going forwards rather than be too caught up in educating a figure from the past. So the 24K formed a figure which framed a distance I then decided to run in 10 cities as a stunt that would culminate in a central Design Forum.
It was an ambitious journey. Epic. Impossible. Impossible because I made these plans with none of the resources at hand.
Friends and family responded by contributing, crowdfunding an amount to start the journey. The deficit fell on myself which has not been insignificant.
In early January this year, after a prolonged and difficult journey, the 10 City Bridge Run was completed in the cold rain on a dark night in Manhattan.
Many friends have said that media was key. Why didn’t I have more media? Why didn’t I have any media support for that matter? And they are right. Partly, the reason for not pressing ‘send’ on documents to the media is because it was just me doing this journey. Yes, me. For all of my failings. I admit fearing the thought of standing before the media, injured, unfit, lacking resources, with no certainty except for a foolish Quixiotic quest to drive me forward. Understandably, the media would want to know the plan, not just the dream. And there was a plan, but unfunded. I couldn’t say with any certainty what would come next even within days before the event because of a lack of resources.
Along the journey, out of necessity I chose homelessness over accommodation in many cities. To abstain from meals rather than to eat. There was no money for such things. And that made speaking with media all the more difficult. The rawness of the journey, the fraught nature of this quest is what has made it epic, but they are also circumstances that scare people. Their natural response is to tell you to stop.
Even getting to Osaka has been part of that narrative. I could point to a date on a calendar easily enough, but how to organise something without resources? I’m now not so sure if that is difficult, or foolish, or both.
The Design Forum began today because it was a date that ensured I was in Osaka ahead of HackOsaka tomorrow. A gathering of innovators and entrepreneurs to look at applications of the Internet of Things (IoT). When I first met the Director for this gathering after I ran in Osaka last October, it seemed to be a clear and definable line in the sand to start a series of Desig. forum. I used the expression “to convene a ‘Part B’ to HackOsaka” during that conversation, although it wasn’t clear to him what I meant exactly, partly because of language and partly because of lack of resources that I was reluctant to share a plan that was closer to a dream than to reality.
Before we get too far into a conversation talking about child survival, I think it is first important to ask how are we to ‘Design the Design Forum’. The Osaka gathering is in a foreign language to my own, set in a foreign culture, and format (hackathon) that I had a hunch might best be used to discuss the issue of child survival. A hackathon is a preferred format to a traditional conference setting involving a plenary which leans on the panel of experts to frame the conversation. I loved how Bono referred to that type of plenary at Davos in 2012 by saying, in a conversation about child mortality, “we don’t need another talking shop”.
Additionally, today’s date is important because it is the start of a free, seven-week, online course hosted by Acumen Fund and IDEO called an Introduction to Human Centred Design. A free course about Design Thinking. That date for the course was a coincidence, but very welcome, and it is that course along with the Hackathon tomorrow here in Osaka which defines this first Design Forum beginning in Osaka.
The HackOsaka event won’t be discussing child survival, but will be an opportunity to ask questions about conducting an event. Not just questions of the organisers, but amongst ourselves. I intend to conduct a straw poll of people who are attending about child survival, but only in as much as to find a baseline of where the current ‘person on the street’ conversation is found.
The seven weeks concludes close to the entry date for the 2015 Fuller Challenge, and the culmination of this Design Forum will both be framing a plan for the future as well as making a submission to the Fuller Challenge. The Fuller Challenge is inspired by the life and work of Buckminster Fuller.
In the meantime, I have been wrestling with Google Hangouts which I can’t get the Hang Of so that I might provide an overview of the journey to date. That too is perhaps an auspicious start to the begin of this new epic quest. Auspicious and not ominous. Auspicious because it highlights that there are many things we don’t know. I can’t just dismiss the problem by say “I’ll do it on an Google Hangout”. I have to really know how to do it, which serves as an allegory for our journey to improve child survival.
Why this is relevant is not because it highlights my own failings, but because it is a question I asked a number of people in an open ended way about six-months ago where I indentified that the most immediate challenge to be solved was working on a framework for collaborative exchange. I actually think that Google Hangout is close to the solution to that question, except for the fact that it can’t be accessed in China. By identifying that there was never a response to that earlier question six months ago, it is not blaming the earlier conversation, but addresses the fact that to resolve issues we need to have intentional commitment to a solution. Which brings us back to the Design Forum.
Another reason for the Design Forum, and approaching it methodically through Design Thinking is that it helps to engage unspoken and undiscussible assumptions and opinions about child survival. In a Facebook exchange yesterday, two friends shared informed view of funding about which organisations are best, and also by contrast which are less effective, for improving child survival. It is a welcome contribution, but this conversation is less about funding and more about our most precious and under-utilised resource: each other. Our networks are our most under-utilised resources, especially when it comes to solving problems. Our networks are fuelled by passion and imagination, not money.
There are some less conventional part to this Design Forum. One such example is using our networks to strengthen a petition (both in wording and in numbers) which is addressed to Australia’s Foreign Minister, The Hon Julie Bishop MP, requesting her to be the official Champion for the Design Forum (which will point to the culmination of this conversation at the final event in Seoul this October). Another example is a request to Bill and Melinda Gates to suggest a reading list for us to read right now. There is no time for delay. This is not a nice to have.
If you disapprove about anything relating to the Design Forum, that’s fine, but let us know why. This is a conversation. We needn’t agree with everyone on everything all the time. Share your perspective, and as loudly as you would like, but please remember your manners too. We need your voice, and I for one know that I am not always right.
Thank you. Thank you for being part of this journey, even if it is just through the reading of this blog. We really need you to be part of this journey for the Design Forum to ask an important question asking: “how might we use our networks to improve the delivery of child survival?” Bring your imagination, your enthusiasm, your criticism, your passion. But please do join us. This is an important question to address, and I suggest that the point of Bill and Melinda Gates Annual Letter this year which pointed to a reduction of child mortality over the next 15 years was to inspire action, not just Facebook Likes. Welcome to the conversation.
And with that, I am delighted to announce that this epic series of Design Forum has now commenced!
Some links:
Design Thinking course. Join here or leave a message below. https://novoed.com/hcd-acumen
Petition for Julie Bishop. https://www.change.org/p/the-hon-julie-bishop-mp-champion-the-global-series-of-design-forum-to-improve-child-survival
Question for Bill and Melinda Gates (and yes, you can forward this blog as well). http://youtu.be/tkrUlCm9GFs
Let’s Collaborate!
We are going to experiment with different process, platforms, and formats.
Platforms for collaborative exchange. There are many and this is just the start. So let’s begin with Google Hangout. There will almost certainly be some platforms that have better features, and some are suited to other tasks better than others. Part of the conversation will be working out what tools work best, and also how to coordinate the involvement of people together so that collaboration can occur optimally. This is not a simple question, and will involve trail, testing and error.
Process for problem solving and engagement. We will adopt a variation of Design Thinking known as Human Centred Design. We can play around with that as there are many variations, and it can develop and become modified according to our need. But neither should this become doctrinaire or a distraction from the task at hand. The process, much like the platform, is a tool, not a silver bullet.
The format for the Design Forum to be adopted is a little more involved. Roughly speaking, a framework of a hackathon is what I have thought might be best to adopt, but there are many different ways of executing a hackathon. We can look at other initiatives and model the best they offer. Creativity and invention that we also bring to the table are important to combine with what we like best in the work of others we model. Some start points could be among the following, where ‘the best of’ is combined for optimal value:
- Super Challenge Hackathon in Seoul this past week
- The HackOsaka Hackathon
- Davos, the World Economic Forum
- Bill and Melinda Gates Annual Letter
- Playing For Change
- The Your Turn Challenge
- Skoll World Forum
- Humans of New York
This list is far from exhaustive. The aspiration ought to be that the final Design Forum in Seoul brings together the best of what we have created together to generate meaningful impact as the next steps to make a difference in improving the delivery of child survival.
The 2015 Fuller Challenge gives us a guiding framework as to how to ‘measure impact’ for both the Design Forum and the outcomes of what flows from the next nine months activity. The culmination of the Introduction to Human Centred Design course which examines the process of Design Thinking will be close enough near completion when the Fuller Challenge is due, and this will both give us some clarity of how coherent our plan for the following nine Design Forums is towards meeting an objective, as well as a credible timeframe to gather together a team who are share a similar passion towards pursuing a question about child survival.
Here is a little bit about the inspiration behind the Fuller Challenge:
Buckminster Fuller led a prolific life of research, invention and social engagement, a practice he called comprehensive anticipatory design science. He established a set of rigorous design principles and ecological aesthetics. Fuller’s intention was to design new systems in which all of humanity could live lives characterized by freedom, comfort and dignity without negatively impacting the earth’s ecosystems or regenerative ability. He emphasized that the technology and knowhow exist to successfully surmount global challenges and advocated the creation of strategies that “do more with less” by increasing the overall performance of the resources invested in a system.
In all of this, when the size of the beginning might seem small compared to the juggernaught of institutional activity which typically defines this space, we would do well to remember the words of Margaret Mead:
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
What does it take to build a bridge?
The Design Forum is an extended conversation across nine months, knitting together a series of 10 key events occurring in each of the cities where the 10 City Bridge Run wove a path. It begins with the first of these Design Forum in Osaka commencing on 9 February 2015. The Design Forum, much like any conversation, draws upon the alchemy between people to build a bridge.
We are beginning at the beginning. We will begin with a conversation. And that conversation will be both online and with people who are present in the same location. Rather than the formality of a conference, we will start with the familiarity of a conversation.
Like any conversation, there is certain etiquette but no actual rules. People can come and go as they would in real life (because this is actually real life!) Online or in person, it doesn’t so much matter. Still very much part of the conversation.
The theme of the first Design Forum is “Designing the Design Forum.” The Osaka Design Forum will be a discrete event in Osaka, and won’t conclude until a free, seven-week, online course which provides an Introduction to Design Thinking concludes.
Some people might want to know how they can participate when their lives are busy and can’t afford seven weeks. That is completely understandable. I will be posting my notes from the Design Thinking course online in a weekly post, and so people can feel engaged even if this is only vicariously. Everyone’s contribution and questions would be very welcome at any time no matter how much time you can spare.
Seven weeks is a long time! Yes, the Design Forum in Osaka can more properly be seen as taking place over two days: 9-10 February. Because the Introduction to Design Thinking course is so integral to the theme of ‘Designing the Design Forum’, it defines the duration of the first Design Forum.
Moreso, the dates align with the opportunity to submit an entry in this year’s Buckminster Fuller Institute 2015 Fuller Challenge:
The Buckminster Fuller Institute announces the dates of the 2015 Fuller Challenge. Each year, BFI awards a $100,000 prize to support the development and implementation of an integrated design solution to solve humanity’s most pressing problems. BFI invites the world’s scientists, designers, architects, engineers, planners, artists, students and entrepreneurs to enter their strategies that simultaneously solve for the systemic context underlying the problem while dynamically transforming current conditions.
We will be designing the Design Forum that will continue through Port Moresby, Glasgow, Toronto, New York, Sydney, New Delhi, Singapore, China (city TBA, but I am hoping we could return to Shanhaigaun), and concluding in Seoul. Not only designing the journey that this epic conversation will take, but making a contribution that Buckminster Fuller himself would be satisfied with.
This is not about winning prizes. If we are good, any trophies we deserve will follow. But I contend that we should be more satisfied with making a difference. We have an important question to address: “how might we use our networks to improve the delivery of child survival?”
You can sign up for the Design Forum here, and register for the Introduction to Design Thinking here.
You are invited and you can invite anyone you want. Make new friends. Open the circle. Build a bridge.
Free Introduction To Human Centered Design!
The commencement of the first Design Forum in Osaka aligns with a free, online, seven-week course run by the Acumen Fund and IDEO which I am inviting you to participate in to help frame the series of Design Forum. The course can be done through examining any design challenge, but I am proposing that people join to help address the question framing the 10 City Bridge Run: “how might we use our networks to improve the delivery of child survival?”
Here’s how to get involved. It’s simple, and you can do it without needing any special qualifications:
- Register here, or drop me a note saying you want to participate.
- Join or form a small group of between 2-6 people where you live, or work with me and others online for the conduct of the course. If you are forming a small group, you could meet in a coffee shop once a week. And if you are joining me online, I’ll make a schedule when we can connect by video-conference or Skype, or some other way to collaborate.
- Follow the course across the seven weeks exploring this question: “how might we use our networks to improve the delivery of child survival?” as together we work to ‘Design the Design Forum’.
- At the end of the course in early April, not only will we have framed how these Design Forum might play out culminating in Seoul in October, but you will also receive a certificate to prove to the world that you have in fact become a Designer.
Please accept the invitation, and join us to frame the Design Forum.
There is no limitation on attendance. Please forward this link to others, and please especially ask them to join with us as we look at this question of improving child survival. Thanks in advance!
Child Deaths Will Go Down
The opening headline in this year’s Annual Letter from Bill and Melinda Gates outlines their reasons for betting there will be greater progress in reducing child deaths (improving child survival) in the next 15 years than was the case in the last 25 years.
It is a well presented argument, and you can read it here.
This is not just going to happen with an extra sprinkle of fairy dust. As I write this, thousands upon thousands of people are working in difficult conditions in unheard-of, remote locations to help make this a reality: to improve the delivery of child survival.
This blog is about a journey called the 10 City Bridge Run which started by asking a question: “what can we practically do to make a difference?” That question matured to become “how might we use our networks to improve the delivery of child survival?” The question will be addressed through a conversation unfolding next month involving a series of Design Forum beginning in Osaka.
You can get involved, and it is free! So why not sign up. You don’t need to be in Osaka. There is also a free, online course to provide an introduction to Design Thinking which has been offered by Acumen Fund/IDEO which will help to frame this question. Participation is free, and you can get involved without any qualification. So why don’t you?
It is great as we prepare to engage with this question about child survival to have a document which so readily frames the issue for us. Please take a read of the first few pages of the Gates Annual Letter.
We are really going to have this conversation. And we intend to have impact. The question is, will you join us?
Sign up for the Introduction to Design Thinking here.
Sign up for the Osaka Design Forum here.
Blueprint For Change
Why bother? I mean, can’t we all just sit back and relax now? Isn’t the crisis over?
In their Annual Letter published this year, Bill and Melinda Gates set the scene by betting that there would be greater progress to end extreme poverty than in the previous 15 years. And they are probably right. All indications point toward this as an outcome, and their keen interest over the last 15 years would suggest that this is actually a well-tested assumption rather than an idle wager.
Progress is good, and the message from Bill and Melinda Gates is positive. Are we out of the woods yet? Does that mean the crisis is over?
The 2014 Bill and Melinda Gates Annual Letter framed the issue of child mortality as one of three key areas where they sought to dispel myths that they rightly claim are held about addressing global poverty. At the beginning of the document, they wrote how they were “disgusted” by child mortality.
Other people have used equally strong language. Tony Lake the Executive Director of UNICEF described child mortality in 2012 as a “moral obscenity” and a “moral abomination”.
What does this mean for the 10 City Bridge Run, a citizen-led initiative to open a conversation asking “how might we use our networks to improve the delivery of child survival?” Is the war over, and we didn’t hear the news? Isn’t it all over bar the shouting? After all, Bill and Melinda Gates have spoken.
We should see the current situation as the end of a beginning, and the beginning of the end. We are now riding the waves of change. There has never been a more critical time to convene the Design Forum which will unfold this conversation about child survival than now. There is political will, institutional interest, a wealth of information, technology and the ability to communicate is better than ever, and along with increasing developments in medicine and infrastructure.
The Design Forum is not a silver bullet. And in a relative sense, together we are a minnow in an ocean of information and activity. But we are part of a much larger connected effort. And that is why this is important as a conversation. We have a real part to play, and as that conversation takes shape, it will become more obvious where we can best effect change.
The Design Forum which will commence in Osaka on 9 February is a blueprint for change for improving child survival. We are not reinventing the wheel, but drawing upon the experience and networks of others to amplify our intention. And we need your voice to help make that possible.
The Dali Lama has a quote which I like:
“If you think you are too small to make a difference, then try sleeping with a mosquito.”
We are about to begin the series of Design Forum. You can join in at any time, but why not begin with us at the beginning. We are starting by asking how might we Design the Design Forum. This will be an event in Osaka to draw upon best practice, and examine how we can organise to be effective in making a difference. The first Design Firum in Osaka convenes concurrently with an Acumen Fund/IDEO free online, seven-week course which provides an introduction to Design Thinking. You can get involved. You will make a difference. So why not sign up? It is all free.
Sign up for the Introduction to Design Thinking here.
Sign up for the Osaka Design Forum here.
Looking forward to seeing you on the journey!
On Becoming A Designer
The Design Forum for the 10 City Bridge Run commences with getting equipped with the tools we are going to need for the journey ahead. The tools are about our networks, our creativity, and importantly engaging with those for whom this problem of child survival is a real and present issue. Additionally, one key tool is the process of Design Thinking using a framework of Human Centred Design.
Design Thinking is not new. It has been around for decades, if not centuries, but more recently it has been made more useable through the work of people like IDEO. There has been a revolution in design which focuses on the user, or the person with the problem.
The commencement of the first Design Forum aligns with a free, online, seven-week course run by the Acumen Fund and IDEO which I am inviting you to participate in to help frame the series of Design Forum. The course can be done through examining any design challenge, but I am proposing that people join to help address the question framing the 10 City Bridge Run: “how might we use our networks to improve the delivery of child survival?”
Here’s how to get involved. It’s simple, and you can do it without needing any special qualifications:
- Register here, or drop me a note saying you want to participate.
- Join or form a small group of between 2-6 people where you live, or work with me and others online for the conduct of the course. If you are forming a small group, you could meet in a coffee shop once a week. And if you are joining me online, I’ll make a schedule when we can connect by video-conference or Skype, or some other way to collaborate.
- Follow the course across the seven weeks exploring this question: “how might we use our networks to improve the delivery of child survival?” as together we work to ‘Design the Design Forum’.
At the end of the course in early April, not only will we have framed how these Design Forum might play out culminating in Seoul in October, but you will also receive a certificate to prove to the world that you have in fact become a Designer.
That is a worthwhile achievement for 2015! Please accept the invitation, and join us to frame the Design Forum.
There is no limitation on attendance. Please forward this link to others, and please especially ask them to join with us as we look at this question of improving child survival. Thanks in advance!
Learning From Experience
Don’t reinvent the wheel. Improve upon what already exists. Collaborate with others to find better solutions.
This is the spirit of the Design Forum that will unfold commencing in Osaka mid-February across a nine month period to address a question we are asking: “how might we use our networks to improve e delivery of child survival?”
We have begun already, and you are not too late to get involved. Presently, the Davos World Economic Forum is being held discussing some big ideas, among which includes issues like child survival. We can gain insights from those conversations, but perhaps more importantly get a perspective of what makes a good forum by observing Davos. And that is the role of the Design Forum in Osaka: to deconstruct what we know so we can find the best way of having a conversation that matters.
The Design Forum began with a simple idea in 2010 that would be highlighted through a crazy and epic running stunt. The stunt is behind us now, but we take it with us as it gives a thread of narrative to give a meaningful connection between the cities where the Design Forum will take place.
An invitation to be part of the Design Forum will be sent out later today. It will be free to attend, and you don’t need to travel to Osaka. The formal part of the first Design Forum will take place across a three day window, but you needn’t be involved for the whole time. How you ‘attend’ and contribute is up to you. We want your ideas and input.
Right now, please sign this petition for Julie Bishop. It is asking her to be our official Champion to highlight the Design Forum. We will deliver this after the second Design Forum in Papua New Guinea. I have written to her already requesting her to be our Champion. With so many other responsibilities, it is understandable that she might wish us well, but decline, and that is ok. We will then ask again after the third, fourth, fifth, and so on Design Forums.
By asking again and again, we are actually opening a conversation rather than trying to wear her down to relent. And so the objective will be for her involvement in some manner at the final culminating Design Forum in Seoul in October this year. Everything else is part of the conversation, and that is very important too.
Please visit, sign and share: https://www.change.org/p/the-hon-julie-bishop-mp-champion-the-global-series-of-design-forum-to-improve-child-survival
Building Bridges 