Outcomes

Methodology: How I See This Working

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The infant mortality rate in Africa is at 9% a...
The infant mortality rate in Africa is at 9% and child mortality under five years at 15%. (Photo credit: Wikipedia)

I filmed a short video while out doing 8 x 400 m sprint training on the weekend, and shared it here for you to understanding my methodology better.

Check out the video here, and the notes below amplify the message. Let me know if relating this story while I am out of breath between sprints is a distraction at all. I was hoping it added some authenticity to what I have been doing (albeit, would be good if I wasn’t so much gasping!)

Essentially, there are five parts to this journey to help alleviate child mortality:

Part 1: 10 City Bridge Run. The Run.

This is essentially a stunt. Running 10 sub-marathons of 24 km in 10 cities across 10 countries all inside of one month. Is it necessary? I think so. Is it possible? Only if it is funded through crowdfunding at www.pozible.com/lifebridge. Please don’t feel compelled to support me. I am not into guilt trips. If it doesn’t get funded I will have no option other than to close this down. A missed opportunity. We can do better than that.

Part 2: Outcome 1 – The book, ‘Life Bridge’.

This will be a beautifully produced photo-pictorial book with 100 photographs of human bridges. It is something we are going to create, and will tell a story of strength through connection.  More on that later.

Part 3: Outcome 2 – Design Forum to be held in each city I run.

This is perhaps the most important aspect of this project. To go and see, and to capture lessons and stories. The Design Forum won’t necessarily be huge. It is the conversation that is important. The conversation will continue long after the Design Forum is completed. Innovation as a process to help alleviate child mortality is what this is about, and the vehicle is a human bridge.

Part 4: Outcome 3 – 10 Tangible Ways To Make A Difference.

From the experience and contribution of ideas people will be making during the journey, especially through the Design Forum, a co-created list of 10 Tangible Ways To Make A Difference will be collated. I owe this suggestion to Charles Tsai, an impressive social entrepreneur from Canada who impact has been felt internationally.

Part 5: Outcome 4 – Three year Plan (2013-2015)

Another great social entrepreneur, Paul Polak, inspired this outcome through his book ‘Out of Poverty: what works when traditional approaches fail‘. Paul argues that working from three-year plans is most effective to create change. This will be the expression of the 10 Tangible Ways to Make A Difference into some measurable way that people can contribute in some form (not simply in money) to help alleviate child mortality.

There is by coincidence a three year window between now and 2015. How might this be used to help bridge the existing efforts with other people who might be able to do more but are not engaged? Worth examining further. I believe so.

I am not promising a silver bullet, nor I am suggesting that this effort will solve a problem where others have failed. We have all failed together. Looking after each other is all our responsibility.

Life Bridge is an aspirational project to inspire the capacity for change. I believe it will make a difference. I do need your support to make this work. I can’t do this on my own, and their is no intention for that to be the case either. Please join me on the journey through sponsoring me at www.pozible.com/lifebridge.

Do me a favour, and please forward and RT this link. I need you to step up. Please help.

Participation- A Broad Overview

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Our Global Challenges:  The Millennium Develop...
Image by CSIS: Center for Strategic & International Studies via Flickr

How will the 10 City Bridge Run play out? It is about participation, but to the extent this occurs is not up to me, but the contribution of others. Here is a broad overview of how I see the initiative taking shape.

This might seem a little wordy, but a workable framework is needed for something that is a little complex. If you see a way to simply this, or just drop stuff off the list please let me know!

While this is an overview to work from, the initiative will be taken ‘one step at a time’.

This is a creative process of inquiry. Your participation is welcome at every point.

  • Observing: The 10 City Bridge Run began with observing the United Nations and the MDG, culminating at the late September New York Millennium Development Goals (MDG) High Level Plenary.
  • Designing: Prior to commencing the 10 City Bridge Run, a design process will occur to optimise participation and challenge what is expected to be achieved.
  • Listening: The November G20 Summit will be monitored closely to hear what decisions are being made influencing development and child mortality.
  • Carrying a message: From the time the G20 commences until the conclusion of the 10 City Bridge Run a month later, the 10 City Bridge Run will officially commence in earnest with the running of 10 sub-marathons each of 24 km in 10 cities across 10 countries. Each country is a member of the G20, and each city tells a story in the narrative. Each run is representative of the 24,000 children that die every day around the world.
  • Bridge Building: During the running, the intention is to collate 24,000 photographs of human bridges. We want these to be meaningful, expressive and have impact.
  • Petition: After the run, the photographs of the bridges will be sent to each leader of G20 member states to express our collective appeal for action in reducing child mortality. The petition will applaud the leaders commitment to making change happen. The petition will hold the leaders to account for decisions influencing extreme poverty they make at the G20 Summit in Seoul.
  • Framework: Publish a co-created list of 10 actionable items to make a difference without needing to spend money with a working title of “10 Steps to Social Alchemy”. This will provide a framework for participative engagement during 2011.
  • Communication: 24,000 copies of a book with a working title of “Above the Line” containing 1,000 photographs selected from the photographs in the petition will be published and distributed to sponsors, schools and stakeholders.
  • Collaboration: Throughout 2011, collaborate with others using the framework “10 Steps to Social Alchemy” and the book “Above the Line” as an inspiration for engagement and action. The focus is on partnerships and enabling change. This embraces an idea shared by Steve Killelea that reducing the emotional distance between ourselves and ‘the other’ who we do not know is the first step to removing stereotypes and achieving a peaceful world where we can begin to make a difference.
  • Learning: $24,000 invested into water and sanitation directly through a selected organisation, as well as $24,000 invested into anti-malarial measures through the distribution of 10,000 mosquito nets will provide an opportunity to learn about the effectiveness of aid. How much is needed? How much is enough? Is there a point below which it is does not make a difference?
  • Accountability: Holding G20 countries accountable for their actions at meetings in 2011 as well as the 4th United Nations Conference on the Least Developed Countries to be held in Turkey during June 2011.

Did you find this made sense? Clear? Too process orientated? Too complicated? Would you take a minute to give me your feedback?

Thanks for your consideration.

 

Target

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Bono: Effective cut-through in making change

Some people have asked ‘how much is enough?’ Here are my targets for sponsorship.

240 Span Sponsors @ $240.

2,400 Support Sponsors @ $24.

These will enable the Six Outcomes to be achieved.  More importantly, doing so will raise awareness of an individual’s capacity to act to influence extreme poverty.

No one event on its own can solve the problems of the world. Together, we each play a small part toward making a bigger difference. Please join me on this journey as a sponsor for $24.