Methodology: How I See This Working

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The infant mortality rate in Africa is at 9% a...
The infant mortality rate in Africa is at 9% and child mortality under five years at 15%. (Photo credit: Wikipedia)

I filmed a short video while out doing 8 x 400 m sprint training on the weekend, and shared it here for you to understanding my methodology better.

Check out the video here, and the notes below amplify the message. Let me know if relating this story while I am out of breath between sprints is a distraction at all. I was hoping it added some authenticity to what I have been doing (albeit, would be good if I wasn’t so much gasping!)

Essentially, there are five parts to this journey to help alleviate child mortality:

Part 1: 10 City Bridge Run. The Run.

This is essentially a stunt. Running 10 sub-marathons of 24 km in 10 cities across 10 countries all inside of one month. Is it necessary? I think so. Is it possible? Only if it is funded through crowdfunding at www.pozible.com/lifebridge. Please don’t feel compelled to support me. I am not into guilt trips. If it doesn’t get funded I will have no option other than to close this down. A missed opportunity. We can do better than that.

Part 2: Outcome 1 – The book, ‘Life Bridge’.

This will be a beautifully produced photo-pictorial book with 100 photographs of human bridges. It is something we are going to create, and will tell a story of strength through connection.  More on that later.

Part 3: Outcome 2 – Design Forum to be held in each city I run.

This is perhaps the most important aspect of this project. To go and see, and to capture lessons and stories. The Design Forum won’t necessarily be huge. It is the conversation that is important. The conversation will continue long after the Design Forum is completed. Innovation as a process to help alleviate child mortality is what this is about, and the vehicle is a human bridge.

Part 4: Outcome 3 – 10 Tangible Ways To Make A Difference.

From the experience and contribution of ideas people will be making during the journey, especially through the Design Forum, a co-created list of 10 Tangible Ways To Make A Difference will be collated. I owe this suggestion to Charles Tsai, an impressive social entrepreneur from Canada who impact has been felt internationally.

Part 5: Outcome 4 – Three year Plan (2013-2015)

Another great social entrepreneur, Paul Polak, inspired this outcome through his book ‘Out of Poverty: what works when traditional approaches fail‘. Paul argues that working from three-year plans is most effective to create change. This will be the expression of the 10 Tangible Ways to Make A Difference into some measurable way that people can contribute in some form (not simply in money) to help alleviate child mortality.

There is by coincidence a three year window between now and 2015. How might this be used to help bridge the existing efforts with other people who might be able to do more but are not engaged? Worth examining further. I believe so.

I am not promising a silver bullet, nor I am suggesting that this effort will solve a problem where others have failed. We have all failed together. Looking after each other is all our responsibility.

Life Bridge is an aspirational project to inspire the capacity for change. I believe it will make a difference. I do need your support to make this work. I can’t do this on my own, and their is no intention for that to be the case either. Please join me on the journey through sponsoring me at www.pozible.com/lifebridge.

Do me a favour, and please forward and RT this link. I need you to step up. Please help.

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2 thoughts on “Methodology: How I See This Working

    Elsbeth Jones said:
    August 31, 2012 at 9:17 am

    It gets better and better Matt, good for you. Mum

      Pathfinder said:
      August 31, 2012 at 10:27 am

      Thanks for your support Mum!

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