Coca-Cola

Ideas as Bridges

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Melinda Gates in World Economic Forum (Cropped...
"Look to the innovators"

Melinda Gates provides an engaging perspective about what would define a better world in this TED Talk.

Great to see that the better half of one of the world’s richest men has her priority on things that really matter. Her belief: it is possible to globally eradicate polio.

How does she define happiness? Holding a healthy baby in her arms.

Look to the innovators. Here she uses Coca-Cola as a case study. This is an example of ideas as bridges. This is the potential of the 10 City Bridge Run. Connecting people, ideas and places. Join us!