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Ze Frank Saves Babies

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밤송이. “Little Chestnut”
Package arrived from Ze Frank

Look inside…

…it is snugly wrapped up.

…and inside is….

…even with instructions for care.

It is true. Ze Frank saves babies. If only it was that easy.

Many of you will know Ze Frank already. He is more than just a comic genius, but provides a refreshing commentary on how we live our lives today. He looks at the small things. He is very good at turning the ordinary into captivating stories.

Earlier this year, I supported a crowdfunding initiative he ran through Kickstarter. He was seeking funding for his new video series- you can find much of it on YouTube. Take a look. Including this piece which he started with: “An Invocations for Beginnings”. See the video which follows at the bottom of these photos.

He had constructed a fish tank inside of which a number of plastic babies had been held captive from plastic lions, sharks and other scary plastic toys. He would save a baby for a particular level of support, and then send that to you.

Here is 밤송이 (“Little Chestnut”), sent to me, named after a fictional character a friend of mine has.

So, we did it. Together with Ze, we saved a baby.

But we all know that this is just for fun. And that this baby is made of plastic. And that this babies parents are a robotic injection moulding system, not real people.

This year, almost 7 million children under the age of five will die. That is a 41% improvement on the 12 million that died in 1990 when the measurement period for the United Nations Millennium Development Goals was started. The objective is to reduce this to less than 4 million under-five deaths per year by the end of 2015. While we have made progress, it is not enough.

This project Life Bridge uses the 10 City Bridge as a stunt to ask how might we use our networks to reduce child mortality? We are all survivors.

Ze’s baby 밤송이 is cute, but not real.

Even though it is not real, and even though it was made as just a joke, it can be used to help paint a different perspective on a serious issue that ought to be seen for the great loss of humanity, and not just masses of statistics.

Would you please join my journey, and support me for the adventure ahead? Visit www.pozible.com./lifebridge where you can help. Do it for 밤송이.

Where the hell is Matt?

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A picture of Matt Harding at Yoyogi Park in Sh...
Matt Harding

Another great example of how an idea can spread. I can’t stand the expression ‘viral’- I think it is overused and abused. But think about what Matt Harding achieved through hus global jig. It is achieving more than over 32 million hits. It is the optimism that flows that connections are meaningful and possible.

I think this just happens. It is not something you can manufacture. This is not what I am referring to when I refer to a ‘design challenge’.