Another great example of how an idea can spread. I can’t stand the expression ‘viral’- I think it is overused and abused. But think about what Matt Harding achieved through hus global jig. It is achieving more than over 32 million hits. It is the optimism that flows that connections are meaningful and possible.
I think this just happens. It is not something you can manufacture. This is not what I am referring to when I refer to a ‘design challenge’.