Marketing to the Bottom of the Pyramid
Seth Godin uncharacteristically has written more than just a couple of lines in his blog tonight. Hmmm. Something is floating his boat! Read all about it here: the paradox of marketing and the “Bottom Billion”.
He draws upon his work around tribes, and the distinction in world view between someone who is keeping up just surviving, and someone who is pursuing happiness wrapped up inside the latest box of something for sale.
And here’s the kicker: If you’re a tenth-generation subsistence farmer, your point of view is different from someone working in an R&D lab in Palo Alto.
A nice little segue to join three posts from this evening: this one, the previous video about social enterprise (provided courtesy of Seth), and the previous reflection of Peter Singer’s considerations about a nudge.
This entry was posted in Below the line, Demand, Marketing and tagged Marketing, Seth Godin, Social enterprise.