The Double Bottom Line

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Check out this video circulating about social enterprise with a case study of D.Light Design.

Well articulated and presented.

Social Alchemy is a social business, also known as a social enterprise. But what is in a name? All too easy for people just to slap the label across their charity activity?

What does this mean for opportunities in the eradication of poverty, not just extreme poverty, but poverty in general? How can this also relate to the human dimension beyond physical need for everyone throughout the supply chain?

A silver bullet? Perhaps not, but definitely a step in the right direction.


One thought on “The Double Bottom Line

    Marketing to the Bottom of the Pyramid | Building Bridges said:
    September 8, 2010 at 11:40 pm

    […] Building Bridges Is the seemingly impossible possible? Skip to content Home10 City Bridge RunTraining scheduleCities and running coursesMatt’s StoryPast event: 9 City Bridge Run (2009)BlogObjectivesOutcome soughtOutputs: our sense of achievementEventsParticipateSponsorshipContact ← The Double Bottom Line […]

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