Luke Asked: What is this about?

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The President of South Korea, mr Lee Myung-bak...
The President of South Korea, Lee Myung-bak

My good mate Luke asked me a question this morning by email. “What is the 10 City Bridge Run actually about?” It is a good question. Here is an answer.

The central question that the 10 City Bridge Run seeks to address is: “How can you build a bridge to help close the gap on extreme poverty?” A response requires to you think and feel, as much as to act.

This is part of a bigger movement about social impact. In this movement, we are each playing a small part in a bigger change. The 10 City Bridge Run is a small part in a well-established ecosystem of other initiatives.

We all should know that extreme poverty is a problem. There is enough news and branding around the issue. But do we know the extent to the problem, or do we know how we might make a difference – a real difference- aside from donating money to charity?

The 10 City Bridge Run presents a global challenge. There is a physical challenge – the 10 sub-marathons across 10 countries, which is more of a symbolic act through a tough and demanding journey.

The bigger challenge, the real challenge, is asking people to engage intellectually; asking people to engage emotionally and take action. Small actions. Like taking a photograph of others building a bridge.

Is it possible? Does it matter? Can one person on their own make a difference? (I would suggest the answers are Yes. Yes. and No.) And these answers are reflective of the bigger questions facing humanity on the issue of extreme poverty.

It is a complex issue. I think it starts with building a bridge to help close the gap on extreme poverty. You might be doing this already, and if so please show us what that looks like by capturing that in a photograph.

There are larger global forces at work. Is the global financial system broken, at least in part? This is the importance of passing a petition to the G20 Summit leadership. Will the petition make a difference? Will President Lee Myung-bak acknowledge the receipt of the petition? There is only one way to find out, and that first requires the collation of 24,000 photographs online.

Please join us.

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