Month: October 2012

Ze Frank Saves Babies

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밤송이. “Little Chestnut”
Package arrived from Ze Frank

Look inside…

…it is snugly wrapped up.

…and inside is….

…even with instructions for care.

It is true. Ze Frank saves babies. If only it was that easy.

Many of you will know Ze Frank already. He is more than just a comic genius, but provides a refreshing commentary on how we live our lives today. He looks at the small things. He is very good at turning the ordinary into captivating stories.

Earlier this year, I supported a crowdfunding initiative he ran through Kickstarter. He was seeking funding for his new video series- you can find much of it on YouTube. Take a look. Including this piece which he started with: “An Invocations for Beginnings”. See the video which follows at the bottom of these photos.

He had constructed a fish tank inside of which a number of plastic babies had been held captive from plastic lions, sharks and other scary plastic toys. He would save a baby for a particular level of support, and then send that to you.

Here is 밤송이 (“Little Chestnut”), sent to me, named after a fictional character a friend of mine has.

So, we did it. Together with Ze, we saved a baby.

But we all know that this is just for fun. And that this baby is made of plastic. And that this babies parents are a robotic injection moulding system, not real people.

This year, almost 7 million children under the age of five will die. That is a 41% improvement on the 12 million that died in 1990 when the measurement period for the United Nations Millennium Development Goals was started. The objective is to reduce this to less than 4 million under-five deaths per year by the end of 2015. While we have made progress, it is not enough.

This project Life Bridge uses the 10 City Bridge as a stunt to ask how might we use our networks to reduce child mortality? We are all survivors.

Ze’s baby 밤송이 is cute, but not real.

Even though it is not real, and even though it was made as just a joke, it can be used to help paint a different perspective on a serious issue that ought to be seen for the great loss of humanity, and not just masses of statistics.

Would you please join my journey, and support me for the adventure ahead? Visit where you can help. Do it for 밤송이.


A Design Icon: Bridging A Gap

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English: Bill Moggridge giving an open lecture...
English: Bill Moggridge giving an open lecture at the Copenhagen Institute of Interaction Design, June 2010 (Photo credit: Wikipedia)

Bill Moggridge was a leading designer who significantly influenced thinking among contemporary designers. Sadly, he died last month, but not without leaving behind a legacy that speaks for itself.

Many people today have heard about the company IDEO, which Bill Moggridge co-founded. What most people would be less aware of is the impact of his contribution to ‘human-centred design’. How might we learn from each other, and other leading designers, without just looking for an obvious answer? How might we use the inspiration of people like Bill Moggridge to find a new way to find impact?

This is more than just talk. In Life Bridge, I am seeking to open a conversation asking ‘how might we use our networks to reduce child mortality?’ through running 10 sub-marathons each of 24 km in 10 cities across 10 countries all inside of one month. The run itself is a stunt, which paints a metaphor for the difficulty of the task of meeting the Millennium Development Goal 4 to Reduce Child Mortality by 2015 in a short space of three years.

A series of Design Forum will be convened in every city where I travel to explore this question. I don’t have all the answers, and I am far from an expert, but along my journey I expect to meet people a lot smarter than me who are doing amazing work. Connecting people together can we really make a difference?

Check out the schedule below, and if you have any thoughts as to how to improve on this or how you might contribute, please leave a comment below.

The shared mind is more powerful than the individual mind.

Design Forum Schedule

Training Log- 24 km Harbour Run, Out and back: 17 October 2012

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24 km Harbour Run- Out and Back

Last night  revisited a running route I hadn’t taken for about two years- it was like meeting an old friend again.

There had been a lot of changes in that time: a new bridge, some new pathways, public squares looking better developed. And also much was unchanged: the old boarding home still retaining its charm as well as its secrets, the stillness of running over the Parramatta River on Sydney’s harbour late in the evening, the distant glow of the Sydney Harbour Bridge.

I ran along the first half of the course for the Sydney leg of the 10 City Bridge Run last night. Covering 12 km, and then returning along the same route.

Good conditions to run, and started fairly late in the evening which meant that the traffic on the road was light as well.

Pulled up well, and found the distance easy to manage, which is a good sign for the road ahead.

Training Schedule for 12.12.12 Start Date

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With a change in my start date to 12 December 2012 (12.12.12), my training schedule has also be slipped to align with the new start date.

Looking forward to 24 k  around the harbour this evening!

Date Running Schedule
  Training Week 4/12
Fri, Oct 12, 2012 8 km
Sat, Oct 13, 2012 4 x 1600 m
Sun, Oct 14, 2012 8 km
Mon, Oct 15, 2012 9 km on machine
Tue, Oct 16, 2012 Rest
Wed, Oct 17, 2012 24 km
Thu, Oct 18, 2012 Rest
  Training Week 5/12
Fri, Oct 19, 2012 8 km
Sat, Oct 20, 2012 6 x 200 m
Sun, Oct 21, 2012 8 km
Mon, Oct 22, 2012 5 x 1000 m
Tue, Oct 23, 2012 Rest
Wed, Oct 24, 2012 24 km
Thu, Oct 25, 2012 Rest
  Training Week 6/12
Fri, Oct 26, 2012 8 km
Sat, Oct 27, 2012 8 x 400 m
Sun, Oct 28, 2012 8 km
Mon, Oct 29, 2012 7 km on machine
Tue, Oct 30, 2012 Rest
Wed, Oct 31, 2012 20 km
Thu, Nov 1, 2012 Rest
  Training Week 7/12
Fri, Nov 2, 2012 8 km
Sat, Nov 3, 2012 5 x 1600 m
Sun, Nov 4, 2012 8 km
Mon, Nov 5, 2012 16 km
Tue, Nov 6, 2012 Rest
Wed, Nov 7, 2012 24 km
Thu, Nov 8, 2012 Rest
  Training Week 8/12
Fri, Nov 9, 2012 8 km
Sat, Nov 10, 2012 8 km on machine
Sun, Nov 11, 2012 8 km
Mon, Nov 12, 2012 8 x 200 m
Tue, Nov 13, 2012 Rest
Wed, Nov 14, 2012 24 km
Thu, Nov 15, 2012 Rest
  Training Week 9/12
Fri, Nov 16, 2012 8 km
Sat, Nov 17, 2012 6 x 200 m
Sun, Nov 18, 2012 8 km
Mon, Nov 19, 2012 5 x 1600 m
Tue, Nov 20, 2012 Rest
Wed, Nov 21, 2012 24 km
Thu, Nov 22, 2012 Rest
  Training Week 10/12
Fri, Nov 23, 2012 8 km
Sat, Nov 24, 2012 8 km
Sun, Nov 25, 2012 8 km
Mon, Nov 26, 2012 6 x 800 m
Tue, Nov 27, 2012 Rest
Wed, Nov 28, 2012 10 km on machine
Thu, Nov 29, 2012 Rest
  Training Week 11/12
Fri, Nov 30, 2012 8 km
Sat, Dec 1, 2012 5 x 1600 m
Sun, Dec 2, 2012 8 km
Mon, Dec 3, 2012 16 km
Tue, Dec 4, 2012 Rest
Wed, Dec 5, 2012 20 km
Thu, Dec 6, 2012 Rest
  Training Week 12/12
Fri, Dec 7, 2012 8 km
Sat, Dec 8, 2012 5 x 1600 m
Sun, Dec 9, 2012 8 km
Mon, Dec 10, 2012 5 km
Tue, Dec 11, 2012 Rest


Passport Lost, Passport Found

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A funny thing happened on the way to the Embassy of Ethiopia earlier this month…

I was in the process of getting the necessary visa clearances for the journey ahead, only to receive a call from the Embassy of Ethiopia. I had sent my passport, and the envelope arrived without the passport. The seal had come loose and the passport fell out.

I did think to get the passport reissued, but the cost seemed to be unreasonable, and including the lost fee and an express reissue would have cost over $400. So I decided to wait.

Yesterday, I received a welcome email from the Passport Office in Melbourne. The passport had been recovered and is on its way back to me.

With the loss of the passport, I made the decision to delay the start date of the 10 City Bridge run until 12 December 2012. Partly because my passport was missing, but also for some other pragmatic reasons:

  • It doesn’t conflict with the US Election.
  • It doesn’t conflict with the Korean Election.
  • The start date 12.12.12 is a memorable number, and emphasises the starting figure for child mortality at the beginning of the Millennium Development Goals: 12 million under-five deaths per year in 1990.

The other good news is that I have also since developed a 16-page Supporters Passport which I am just about to send to all existing supporters to keep you guys informed. I welcome other people to become supporters through buying a passport for as little as $5 to help finance this journey. I am using the same site where I successfully crowdfunded the funding necessary to prove the concept for this journey. All supporters will receive a complimentary copy of the book ‘Life Bridge’ once it is published in early 2013.

Good to have my passport back. Please visit to get yours for this journey, too.