Cameron Sinclair, co-founder of Architecture for Humanity and an accomplished designer from New York, in 2008 demanded of designers at the International Contemporary Furniture Fair in New York to “design like you give a damn!” He argued:
Forget these chandeliers and overpriced sofas; forget the whole New York design scene. Look to Africa and India, to the places where design is a matter of life or death.
During the 10 City Bridge Run, we are asking you to ‘connect like you give a damn!’
No one can effectively ‘do bridging’ on their own. Our networks are possibility factories, but only if we choose to use them.