A Promise Renewed. Inspired already?

Posted on Updated on

IMG_0224Every bit counts. Really it does.

Is it just me, or does this message seem a little hollow?

Last year, a positive campaign was launched in partnership with UNICEF called ‘A Promise Renewed’. It resonates and is a strong message.

My concern is that corporate communications are often unintentionally sucking the life out of a human message by sanitising things to such a well-read script that there is little in the way of a sense of personal engagement with the person delivering the message.

Government and bureaucracy play an important role in addressing child survivial. Very important, and this should not be diminished. The problem I see with addressing child survival is that meaningful citizen-led initiatives are hard to come by. I am sure they are out there, and most probably go unseen because they are busier doing the work than pushing out well crafted videos.

The 10 City Bridge Run exists to amplify and improve upon efforts like this. Not to compete, and not to reinvent the wheel. But there is loads of potential that goes wanting that can be engaged through a wider citizen movement.

Watch this video, and ask yourself: what is good about this, and what can be improved? I would love to hear your thoughts.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s