Go To Where The Action Is

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Course for the 10 City Bridge Run commencing 10 October 2012: 10 sub-marathons each of 24 km, in 10 cities across 10 countries, all inside of one month.

A number of friends recently challenged me on why I had planned to go to the cities I had chosen to visit. “Ought you to spend more time in places inside of Africa?” they asked.

Initially, I argued on the basis of the narrative that I had formed. This was how I could justify visiting places like London.

But as I thought more about the advice that my friends were giving me, I realised that they were right. Watching a video by Paul Polak around the same time closed the deal for me. His advice in order to make change was to ‘go to where the action is’.

That meant ditching London, Banda Aceh and Fukushima, and instead embracing three new countries inside of Africa. The journey has taken a different twist now, and I think for the better.

I re-recorded a video I had made to reflect the changes, and you can watch it below here:


Other Mens’ Flowers

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The Hon. Fred Chaney AO presenting the Occasio...
The Hon. Fred Chaney AO

I was fortunate to spend some time with Fred Chaney over the last two years. He gave me wonderful advice, whether I wanted to hear it or not. That is the sign of someone who really cares- they take the time to tell you the truth, not just put sugar coating on everything.

One conversation he gave some clues about how to have impact which was profound advice. I summarise it by the expression ‘Other Mens’ Flowers’. Here is what it is about:

  • Other Mens’ Flowers: Use what others have produced as a foundation.
  • Find Fellow Nudgers: We are not in this alone. Collaborate.
  • Small evolutions: Big revolutions are actually rare. Focus on getting the small evolutions right.
  • Not random interventions: Focus. Stay focused.
  • What is the one big game changing idea?: What are you about?

Reflecting on this was on my mind over the last month as I reviewed the 10 City Bridge Run. I need your help to move forward. Please join with me as a ‘Fellow Nudger’ to help change the game and improve the lives of millions.