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Lesson Three. The view from the other side is better, but you won’t know until you get there
Start. We can’t just talk about it. There needs to be action.
Having now run through six of the 10 cities, and ahead of the seventh leg here in Seoul, I have come to realise that going on the journey is necessary to improve child survival. These are things I could not have known from the beginning of the journey that I have learnt along the way. While this stunt might seem superfluous and unrelated to the question of child survival, taking these first steps has been an essential part of the journey.
Experiencing different cultures and how different people think, while not a new experience, has shown me that this is a bigger conversation than simply holding a singular Design Forum in one location as was the original intention. By talking about this journey with others, my reach has been extended well beyond my grasp. Perhaps most importantly, I have come to recognise many of my own weaknesses and how the support from others is indispensable in order to make a difference.
While in Port Moresby, I learnt a Tok Pisin expression: “Yumi wok bung wontime!”. The expression means “Let’s walk together!” I am appealing specifically to a select group of ‘bridge builders’ within our extended networks to walk with us, so that we can together reach the destination of the Design Forum.
Lesson Two. Deep personal commitment is needed to perform stunts
Lesson Two. Deep personal commitment is needed to perform stunts
‘If anything were possible…’. We are captivated by daring stunts. There is an element of showmanship. The real risks involved are often less apparent to the audience than what is accepted by those involved.
Risk involves cost, or perceived cost, which is why stunts are daring. The important thing with a stunt is to try. To commit to the stunt.
On a personal level, the risks for me in undertaking this initiative are significant. But it is the vulnerability involved in discussing failure which has been the most difficult part of the stunt of me. Physical challenges are one thing, and from the outset I have been concerned whether my own level of fitness was sufficient to complete each leg of the running, let alone the entire journey. But it has been the risk involved in discussing vulnerability which has most held me back from engaging more fully with media about this journey. Now when confronted by a relatively small funding challenge that I cannot resolve within my own resources, I am forced to dig a bit deeper in committing to this stunt.
This is where deep personal commitment is needed. Exposing myself as imperfect, to risk the embarrassing and public possibility of failure, but to try anyway. That is what takes guts. Running is comparatively easy.
This is where courage is found. Deep personal commitment is needed to extend yourself into those places that you would prefer not to go. The imagination gap takes courage to enter, and right now we need the support of a select group of ‘bridge builders’ to do this.
It is a trite expression, but worth repeating in relation to our willingness to help improve the delivery of child survival: “If not me, who? If not now, when?”
Lesson One: Feel the frustration that the journey is not yet complete
Lesson Three. The view from the other side is better, but you won’t know until you get there
Lesson One: Feel the frustration that the journey is not yet complete
We can all relate to the frustration of a kick in the guts. It is a very human experience. The feeling when you know something is wrongfully incomplete. Having to wait for something that was expected.
We all ought to be frustrated that the 10 City Bridge Run has taken a further setback through this failure to achieve sufficient funding from the recent crowdfunding campaign to keep moving forward.
The stunt framing this initiative is not really about running, or how far or fast I can run. It paints a metaphor about the challenges involved in opening a global conversation to address the issue of child survival where despite recent progress, the aspirational target set through the MDG remains elusive.
The meaning of the stunt involved in the 10 City Bridge Run has become extended far beyond what was intended or imagined because of the recent setback in failing to meet the crowdfunding target. The stunt mirrors the the inability to reduce child mortality within the 421 days remaining to achieve the MDG before the end of 2015, ahead of a transition to a post-2015 Sustainable Development Agenda.
Tony Lake, Executive Director of UNICEF, has described child mortality as a ‘moral obscenity’, further saying in 2013: “There is no time to spare…The lives of nearly 35 million children are at stake…Each voice that speaks out against the death of a child is a reminder of unfulfilled promises and a call for urgent action.”
Beyond frustration, how ought we to respond to this setback which limits progress? Give up on the journey as too hard and a distraction to more pressing needs? Postpone the remaining three runs into 2015 when it is easier to deal with? Or act now to build a bridge over this obstacle through a triumph of the imagination?
Bill Shore in his 2010 book: “The Imaginations of Unreasonable Men” describes a “narrow but vitally important space between the impractical and the impossible” which he calls the ‘imagination gap’. He writes: “The imagination gap is a place where hope lies waiting to be discovered, and cannot be extinguished once it has. Most failures in life are not failures of resources, or organisation, or strategy or discipline. They are failures of imagination.”
Right now, we have an opportunity by allowing our frustration to help us identify the next steps that might improve the delivery of child survival. This will require the immediate support from a select group of ‘bridge builders’ who have the capacity to enable us to reach the destination of the Design Forum.
Four years ago when I was beginning this journey, one ‘bridge builder’ gave an undertaking to contribute $500 per run in order to give this initiative legs. While that commitment has yet to be honoured, it serves as a benchmark by which other ‘bridge builders’ might show their commitment to this epic journey. I propose that the number of ‘bridge builders’ sought is capped at ten only.
Lesson Two. Deep personal commitment is needed to perform stunts
Nine Lessons From An Epic Journey

We have come a long way.
Starting in Port Moresby on 16 September 2014, coinciding with Papua New Guinea’s Independence Day, was important. Papua New Guinea is a country that is unlikely to meet all Millennium Development Goals (MDGs) before the end of 2015. The troubling progress experienced by Papua New Guinea in reducing child mortality made it an appropriate place to start this journey called the 10 City Bridge Run where we seek to open a conversation asking: “how might we use our networks to improve the delivery of child survival?”
The 10 City Bridge Run is a citizen-led initiative conceived in 2010, which has taken until now to commence. It was framed within the context of the MDGs which seek to reduce global poverty from 1990 levels by two-thirds before 2015. MDG4 is to reduce child mortality.
In 2010, aid agencies pointed to the appalling rate of child mortality per day, measured then using 2008 data, estimated as 24,000 children under the age of five dying every single day. I chose to run ten sub-marathons each of 24km in 10 cities across 10 countries as a stunt to open this conversation about child survival.
There are three basic elements to this initiative: (1) A running stunt involving 10 sub-marathons each of 24 km in 10 cities across 10 countries, (2) Publication of a book titled ‘Life Bridge’ featuring an inspiring photo-essay on the theme of ‘human bridges’ to illustrate the importance of our connections, and (3) Perhaps most importantly, a series of Design Forum to be held during 2015 where the conversation to ask the question: ‘how might we use our networks to improve the delivery of child survival?’ will be opened to shape impact.
After running in Port Moresby, the journey traveled through Sydney, Singapore, Osaka, New Delhi and most recently the Chinese coastal city of Shanhaigeun. I’m writing this reflection from Seoul ahead of the seventh leg of the 10 City Bridge Run.
At the end of a last week, a crowdfunding campaign to sustain this journey ended, falling significantly short of the target. Even in light of this setback, I consider progress to date has been successful.
The following nine lessons learnt explain why I believe our progress has been successful to date, and what this means for the next steps in this journey to improve the delivery of child survival.
Here is the list of the Nine Lessons which will be discussed in the posts that follow (hyperlinks to be added once all posted):
- Lesson One. Feel the frustration that the journey is not yet complete.
- Lesson Two. Deep personal commitment is needed to perform stunts.
- Lesson Three. The view from the other side is better, but you won’t know until you get there.
- Lesson Four. Lead by example by learning.
- Lesson Five. Get people to ask why.
- Lesson Six. Take the pressure off and change the conversation.
- Lesson Seven. We underestimate the influence of our encouragement.
- Lesson Eight. Keep moving forward.
- Lesson Nine. Expressing a silent tribute.
First Postcards

My last post was titled Postcard From An Epic Journey.
Some supporters might be wondering where the actual first postcards are that were due to be sent shortly before my departure from Sydney. Good question!
I didn’t complete writing all of the postcards before departing Australia, and worked on completing the remainder en route to Singapore.
Administration is not my strength, in fact far from it.
I carried this swag of postcards with me across Singapore, on the bus to Malaysia, then to Japan, India, China, back to Japan, and now Korea.
By the time I arrived in Japan, I had started writing an update on the second of the postcards, a task that was completed here in Seoul.

I held off sending them at the time they were completed, partly because of the time window involved, and waiting to learn how things worked out with the crowdfunding campaign. In the next series of posts, you will read about the next steps that we can take through the help of a select group of supporters, and once I have some clarity on that result I will post the cards.
I do apologise for the length of time this has taken, and all I hope is that the postcards when received provide an intriguing reflection of the difficulty of this journey to date.
Thanks again for your support.
Postcard from an epic journey
I have spent the last week writing a reflection in the wake of the recent crowdfunding campaign supporting the 10 City Bridge Run.
The first thing I must write here is directed to all supporters to date: Thank you.
What I had hoped to be a brief account that would be easily sent around to all supporters ended up being a longer document with Nine Lessons Learnt to date.
I will forward the full document as a PDF by email subsequently, and also post it as a series of blogs here shortly for everyone to read.
The journey is now well and truly underway after considerable delay. Beginning in 2010, we took the first steps on 16 September 2014 in Port Moresby on Papua New Guinea’s Independence Day. That was a good place to start, considering PNG is a country that is unlikely to achieve any of the eight Millennium Development Goals before the end of 2015, including MDG4 which is to reduce child mortality.
This initiative is not about lists of statistics. It is about people: you, me, our networks, and importantly those who are most affected by child mortality.
Already, there is a thriving community deeply involved in addressing issues affecting child mortality, and the purpose of the 10 City Bridge Run is to connect a larger conversation to bridge what we know works with networks who have never really given this situation much thought. By doing so, the assumption is we will make significant progress to improve the delivery of child survival.
50 hour challenge
I’m nominating you for the 50 Hour Challenge. Will you accept?
It doesn’t involve any ice or any buckets, and will only take seconds of your time.
The 50 Hour Challenge involves you forwarding this message to three of your friends.
This is about the 10 City Bridge Run, which is an epic journey involving a stunt running 10 sub-marathons each of 24 km in 10 cities across 10 countries, to open a conversation asking: ‘how might we use our networks to improve the delivery of child survival?‘
You can read more, and also support this journey at www.igg.me/at/10citybridgerun.
Right now, I am seeking a little help from just over 50 ‘bridge builders’ to help cross the imagination gap by each contributing $1 for each kilometre I am running during the 10 City Bridge Run.
If ever this stunt had meaning, it is now. Less than 50 hours remain to successfully fund the remaining journey for the 10 City Bridge Run.
The 10 City Bridge Run is grounded in an idea that it is through the triumph of imagination that we are able to achieve new possibilities. Bill Shore in his 2010 book: “The Imaginations of Unreasonable Men” describes a “narrow but vitally important space between the impractical and the impossible” which he calls the ‘imagination gap’. He writes:
The imagination gap is a place where hope lies waiting to be discovered, and cannot be extinguished once it has. Most failures in life are not failures of resources, or organisation, or strategy or discipline. They are failures of imagination.
All funds receive directly support the 10 City Bridge Run and the mission to improve the delivery of child survival through the running of the stunt itself, culminating in a series of Design Forum that will occur through 2015 to unpack this question of improving child survival. Supporters to the 10 City Bridge Run are in effect pre-purchasing a copy of the book ‘Life Bridge’ featuring a photo-essay of 100 photos of ‘human bridges’ that illustrates the importance of connection to design solutions to difficult problems such as improving child survival.
Please support this cause. Together, we can make a difference that matters by crossing the imagination gap.
Keep pushing and take some risks
Getting closer to the last four legs of the 10 City Bridge Run has presented its own challenges. The cost of living and travel to UK, Canada and US are significantly higher than the Asian cities where most of my time has been spent to date.
By itself, that ought to not be cause for concern, except that I am travelling on a very tight budget. Extending myself increases risk, and to a point that is not acceptable.
My earlier intention was to travel through New York to run on UN Day, 24 October. But it was a bridge too far, as it were. On 22 October this week, I was clear this wasn’t going to happen.
I held on to the possibility of achieving this plan of running in New York as scheduled until the afternoon before the day I was due to travel. The last safe moment. By then, it was clear that not only was I not going to make it to New York on 24 October, but because that is where my focus had been my preparedness for a contingency was only lightly developed.
There have been enough delays since 2010 with faltering attempts to start the journey. I was well aware of that. This was a stunt to inspire the imagination, not a catastrophe.
I don’t propose to apologise for a changing schedule. Yes, there are ways this initiative could have been better executed. But guess, what? This is me..
I’m flying to Seoul tonight, arriving in time for UN Day, but arriving at the airport, I recognised I was not prepared to run. Physically I am good. But the preparation on the ground is not as it should be.
24 October had become a distraction. Yes, it is good for the narrative. But no one really gives a second thought to the date. I will use this opportunity to get better organised, connect with a wider network I have yet to engage.
Seoul is a great city to run in. Let’s go, get organised, and enjoy this run.
The Runners
Filmed on the same location across different seasons, this really isn’t a film about running. It is a film about life.
I think we can all relate to this. You don’t need to run. You just need a heartbeat.
Stop and watch this tonight.
The inserted image was of two sisters in Port Moresby taken just before I took the first steps on this journey for the 10 City Bridge Run. Papua New Guinea is an amazing country for its diversity and beauty, but has struggled across the last 39 years in the face of corruption, exploitation from foreign ownership, compounding invidious conditions that have reinforced poverty that the country is striving to escape. It is likely that none of the United Nations Millennium Development Goals will be achieved by Papua New Guinea before the end of 2015.
How much do we all take for granted? It would be nice if these sisters who live in a country rich with natural resources might enjoy the same opportunity as you and I.
Things Can Be Better
This year in their Annual Letter, Bill and Melinda Gates included a short phrase which I think underpinned the whole of their document seeking the dispel three myths of development: “Things can be better.”
It was a clear signal of optimism, and the leadership Bill and Melinda Gates bring development is far and beyond the capacity that is afforded through their financial clout. Having money helps, but shaping the conversation through influence counts for much more.
A similar sentiment was expressed by Tony Lake, the Executive Director of UNICEF, in a post recorded for the ‘A Promise Renewed Initiative’. You can see it below. It is only short and goes for less than two minutes.
Tony Lake is an interesting character. I have never met him, but would love to sit down over a meal if ever I had the opportunity. Search his name on wikipedia and you will see he has a very interesting past. Kudos to him for turning his energy to addressing the needs of those most in need.
His statement: “We gotta do better”.
These statements actually rely upon each other to be complete. They are almost the same message, but not quite. Without both of these, it is either a case of striving without a sense of what is possible, or a view of what could be without the driving motivation to act.
We are very lucky to have Bill and Melinda Gates and Tony Lake expressing so much passion for a worthy cause.